I got it off facebook-juggernaut performance, I think. They released stuff on the Dark horse SC early yesterday and have done it with other thing too.
it’s supposed to be shown off at 7PM EST with the Ford Performance launch.
I suppose you could say this is a similar strategy that several other manufacturers have with there multiple SUV offerings. Ford is just going to do it with Trucks!
Trying to pretend it has nothing to do with licensing fees:
Ford Explains Why 2026 Mustang Dark Horse SC Isn't A Shelby
Brandon Turkus, Ford spokesperson, summed it up very bluntly: "The reality of it is that Shelby doesn’t race. And this is Ford Racing. So Dark Horse Racing. It’s as simple as that."
Ranchero's and El Camino's were popular in the 60's and 70's (Ford built the Ranchero for 20 years) but I think they largely appealed to the younger demographic. If Ford could build a small sport truck that looks cool, is fun to drive and is irresistibly affordable, then I can see it being successful. I can also see owners upgrading from it to a Maverick, CE1 pickup (or even a Ranger) as their needs change (e.g. starting families). It might prove to be another conquest vehicle like Maverick has proven itself to be but at an even lower price point.
I think this is going to be fun to watch and see what Ford comes up with. The convergence of an "affordable ICE truck", "a different kind of truck", and the resurrection of the Ranchero trademark is very interesting to me.