I know that's always been the mantra but I think the market has changed so much that it's no longer true. So many more choices and buyers just aren't brand loyal like before. Honda owners are jumping to Mavericks. And you don't need conquest rebates to do it.
More importantly they're trading less profitable customers for more profitable ones. Great products win regardless of brand.
There's a new van coming, sure it's not a "exciting" product, but naturally commercial models won't fall under that description but are still a core part of Ford.
Well, easy to hide when everything's been cancelled lol.
But yeah, I'm sure we'll start seeing more soon if some things are launching next year.
ExplorerDude's hint.....