I thought it was a Xiaomi or some Chinese model. Or China was the focus, or they need to change the design team

Probably because Autoguide's reviewers make up the point system as they go along for their bullshit Best Rugged Mid-Size SUV Mega Comparison test, which: includes only one truly rugged, body-on-frame entry in the test, and ranks that entry last 🙄

We still have to see what the "obvious" update was that one of Ford's people hinted at, that I think was more powertrain related.....don't know if that's part of the Filson model or if it's something else that applies to the "normal" lineup....I'd assume the latter, but who knows!

It really makes me wonder how certain designs move past the drawing table...

Mercedes-AMG GT 4-Door Ditches V8 Power For 1,153 HP Of Electric Muscle - Autoblog   Goodbye, V8: The New Mercedes-AMG GT Is Electric Only       Mercedes needs to clean house in their design department.  This thing looks horrible.    

Its cheaper and more profitable then doing a hardpoint refresh on the product too.   The Bronco is aging gracefully

I like all the collabs they’re doing. Its fun for us and probably makes a lot of business partners happy. 

Wow you are right.. it's like Grandma put on an S&M leather suit in the front trying to be dominating, and 2 nipple rings in the back.  It IS hideous.  A friend bought an Outback some months ago, and I told her it would compete well with products from 10 years ago. Tapped on all the hard plastics inside the cabin, lack of lighted switchgear, etc. and I'm like "Well for you it's an upgrade from a Hyundai product, so I'm glad your happy, it'll be reliable and utterly boring to drive, glad it wasn't a Toyota (it kinda is)...I wish you well".... and her husband just didn't have an opinion, he just wanted her to get ANYTHING and get rid of the Hyundai.

I was expecting an announcement, I’m not sure this is what I was expecting. I like it though, should keep people interested. 

I'd consider one too.