Most of my driving is 80+ mph on highways and the sound isn’t that bad. Obviously not luxury car levels, but I’d say it’s only slightly worse than your average economy vehicle. Turn the radio up a bit and I don’t even notice it. With that said, I wouldn’t say no to a 20% improvement.

Most of our driving is 65 ish, so we deal with it most of the time.   I only get 17-18 MPG out of ours.  But we have the Sasquatch package, which destroys MPGs!

Pulled this from 6G.....     Interesting tidbit on the noise reduction from Bronco Nation staff on their forums: “Also, good news for other 2027 trim owners: The body modifications that contribute to making the Filson 20% quieter will transfer to the rest of the lineup.”

Except they're currently running the same promo (though I feel it's gotten less hype this time).     Good question!  The fact it was a warmed-over model could point to a new generation coming.

Oh, there's a good amount to unpack there. He's right that there's been growth in several vehicles. I don't know that's it's because of anything Ford specifically is doing. There's nothing that competes well with the Maverick. The Ranger does most of what an F-150 does for most people at a much lower price point. And the Mustang lost a lot of its competition. He's partially right that a lot of Edge customers have gone into Exlplorers. A lot have gone either nowhere (keeping their Edge) or to other brands as well. As for Escape owners, sure, some are going to Bronco Sport or Maverick. Explorer is a huge jump from an Escape. Many more are again going nowhere (keeping their Escape) or to other brands. We'll see if there's more Escape-to-Bronco Sport movement this month, with the $1000 incentive for Escape owners on the Bronco Sport. I suspect it'll need to be more money than that to really make it worthwhile. There seems to be this continued fixation on rolling out new EV models at the expense of gas models. Maybe that's great for certain markets, but it's not one size fits all. As much as I like the EV's I've been around, I can see that they're not right for everyone, any more than a diesel Super Duty will ever be the right fit for everyone. There are still a lot of functional hurdles to clear for EV's to be really practical, between charge times, charge locations, battery range, temperature resistance and range effect. There's a lot of attitude and psychological hurdles to clear as well. When we feel like something is being forced on us, the natural tendancy is to resist it. So, while I don't mind the development on the EV side, it would be nice to see some real development on vehicles we can put in people's hands NOW that they can enjoy and be comfortable with, starting today, and reaching through the next 10-12 years of product life, which might be enough time to clear most of the EV hurdles. He's also right on the sedan numbers. I tracked that during a brief jump over to working at a Nissan dealership. The sedan buyers tended to hover in that 13-15% of the new vehicle buyer range. Fewer offerings is part of it, but sedans (cars in general) are harder to get in and out of, have lower ground clearance which sucks in the winter, tend not to come with all wheel drive, and can pack less stuff in the back. There's a little bit of a price savings, sure, but given the choice between a $35000 car or a $35000 SUV, most were picking the SUV. I saw it with Ford as well in the 2018-2020 time frame. You could get a Fusion of whatever trim level, or for an extra $1500-2000, you could get an Escape of the same trim level. Most picked the Escape.

Well, seeing that last years promotion went over like gangbusters and cleared out a lot of product...that could also skew this years numbers....

Given Fords sales numbers this past month with employee pricing, then need to do something with getting new products out sooner than later. 

oh Jeeze, I just did the rough math on mine and I do 666 miles a month lol    I drive mine at 75 maybe once or twice a month-otherwise I’m doing 40-50 into work just about everyday.    then again I get 20-21 MPG too out of it too

Some computer generated ideas for the Fiesta   https://www.instagram.com/p/DZKWoVNAM7D/?igsh=OWh1Y2I2MmV0Nm52

Yep, just watched a video and it looked much better. Bronze still isn’t my cup of tea, but it doesn’t look nearly as bad in the video as that photo does. Ford needs to relax on those filters 😂