Couldn't agree more. A new sedan with a more compelling design, and overall package would really give Ford something unique, and relying very heavily on platform sharing should in theory resolve the profitability issues Ford's previous sedans and hatchbacks had. 

Thanks for the video my friend. What the head honcho should have said is Ford lost a lot of money on things like the fusion because those products were commodity anonymous unibody sedans for which Ford had to apply a shit ton of sales incentives. It ain't because of the platform Jimbo!   Anyway, an affordable performance EV sedan with a unique design that takes advantage of the newfangled processes developed at the skunkworks sounds promising. If Ford is going to offer new sedans for North America at all (not that it needs to), that's the way to do it.

Fun interview overall, haven't watched the full vid yet, but he talks about affordable EVs, the main one he's focusing on is an affordable performance EV sedan.    He says how there's still a sizable market for sedans, but talks about how Ford lost a lot of money on things like the fusion because of the platform it used. He goes on to mention how sedans make a lot of sense for an EV due to having really solid aero, and then gets into details on what kind of sedan he has in mind. A RWD affordable performance sedan, with what he calls a unique closure system to presumably improve practicality.     

Do you just make up this crap as you go along? The US auto industry directly (and indirectly) employs way more than 300-400,000 jobs. And there are not even 300 million total vehicles registered in the US so it is certainly not 300 million people paying much higher prices. As @akirbysaid, stop the nonsense.    https://www.bls.gov/iag/tgs/iagauto.htm

I don't understand from an economic point of view how they thought

Totally agree. Those range numbers don’t mean much without knowing the baseline or the actual aero and pack details. If Ford wants this truck to be usable beyond city speeds or light errands, a bigger battery seems much more realistic.

Yea, exactly. EV trucks and vans are perfect for any application with depot or "back to base" charging (where a fleet of EV starts and ends a shift at centralized locations, such as warehouses).   When DHL built its new warehouse on the east side of Indianapolis a few years ago, it incorporated 45 EV charging stations in the facility and now has a large fleet of battery electric trucks and vans serving the local market.    

Nope. 

Your basing this on the current economic conditions with worldwide trade staying exactly the same as it is today...the system we have today won't exist in another 10-20 years, if that.  There is going to be a retrenchment of manufacturing to North America, if we still want to buy stuff.   China will fall apart in some fashion in that same time period.   

Yea, lookin' at the graph you originally shared, the BEV market in the U.K. seems to be more competitive than the U.S.