I think most of us understand that concept, even if it disappoints us. But it doesn't explain why Ford isn't doing a next gen on the far more cost efficient CE1 platform. The mach-e lost money, but the customer facing portion was great. It sold well relative to most other comparable EVs from established brands, and the people who own them love them, it has a cult following.    I just feel like doing a second gen that retains all the things current mach-e owners love, but on the CE1 platform that's actually profitable to build makes a lot of sense. But maybe Ford sees something I don't. 

The amount of rework that went into changing E Max into Mach E was astonishing, Ford was on a mission but as usual, Ford gave it advertising support for the first couple of years but you can see the interest isn’t there.   It's becoming like the MKT, Ford will keep it around for a few more years in an attempt to recover some return but internally, it just feels like Ford has moved on now that UEV is almost here.

I couldn’t tell you exactly. I just remember noticing it gone one day.   *edit: I’ve been notified by a friend that I am wrong, they’re all still there. I don’t live near there anymore so I don’t see it on a daily basis anymore. 

How long did it take them to take the flat rock Lincoln sign down?? OAC still under lots of construction although pre production units very slowly going through. I assume the Lincoln sign will be coming down in the near future.

So many people don't understand this concept.  9 times out of 10 this is why Ford stops investing in a vehicle.  They leave it to rot on the vine because they could never recoup the investment and updating it might help sales but not profits.  The decision to kill it was made years ago.

Depending on their expectations for sales numbers, this could be successful. There are plenty of people who are driven around during their work day to and from meetings that like luxury and space to get work done. These are likely to be business or livery purchases. I would think there is a pretty limited market for this vehicle amongst individual consumers though.  

The problem with Mach E is that it loses money and why would Ford invest a lot of money to update it when there isn’t a return on investment. Investments need to go to ICE vehicles and CE1. 

Our model Y gets a software update every few weeks, new features added and updates to the self driving to make it even better. Mach E is failing because they aren't even attempting to match what Tesla does anymore. It was really close when it came out, but as usual, Ford just let it be instead of pushing on.

Ford Recalls The Fusion And Focus For Transmission Leaks That Can Lead To Fire - Autoblog   The total number of affected vehicles is a sizeable 5,252 units; the breakdown is 1,489 Fusions and 3,763 Focus units. The report also says that the affected vehicles are 100% likely to have the defect, making it crucial for owners of these models to seek proper repairs or remedies from accredited dealerships.

My gf had one of those stupid cars in college, I was so happy when it was totaled (after knowing she was okay of course) 🤣