Or maybe they’re just F*ing with us with decoys……

But are they making money selling them?  Maybe a little because they’ve done a better job than Ford of controlling costs but it’s probably not much.   I don’t think changing the styling or performance would have moved the needle much in terms of sales.  Focus ST and RS were the opposite of anonymous blobs but they didn’t sell well enough.  In those markets the margins are super thin and buyers are very price conscious so you can’t charge a premium even with a superior product (at a decent volume that is).  The only way to make it work is have super cheap platforms and high volumes which Toyota and several others have done very well.   If you want to blame n blame their lack of cost management but the fact remains those markets are low margin low price markets.

I bet it will be a road legal version of the Raptor T1+ or a Raptor T1+ inspired Mustang Raptor. 

https://www.thedrive.com/news/bollinger-motors-has-stopped-paying-its-bills

Another possibility for a new halo model, check this out, part of Ford's clay modeling exhibit front and center. Very clearly a new cobra/Daytona design study, probably just for show, but interesting to think about.    Maybe something that could ride on the mustang platform with just a few tweaks and serve as like a front-mid engine c8 rival? 

That's why the big shot Baratt is Ex CEO of Ford UK. He abruptly left the company 5 years ago. The part of his statement that's true is Ford cannot keep building cars that do not have the demand. Ford's head honcho reiterated this principle, which makes business sense.   What Baratt did not say is the reason Focus, SMax/Galaxy, and Mondeo disappeared is that all of these vehicles are unremarkable anonymous unibody blobs in a sea of anonymous unibody blobs from a bunch of other brands. Same deal for Kuga. Selling this kind of product isn't conducive to Ford's profitability goals, either for the mother ship or Ford Europe.      

I thought Bronco New Energy too, but 1) I think that was designed in China?  and 2) the windshield looks more upright than BNE, though that could be an illusion.  

The car on the left reminds me of the Flexx or maybe the new Bronco New Energy? 

Then star concept came to my mind as well. But apparently it was like a preview of the Lincoln three row EV that got canceled. Maybe Ford repurposed that design for a next gen aviator. 

For the left one - perhaps this is the rumored Lincoln Bronco?   The hood and dash to axle look roughly the same....     For the right one, I wonder if that's related to the Star concept.  The rear reminds me of it....     it's definitely longer in the back than Star, though......maybe the Aviator EREV will take a lot of Star design cues?