So…….cylinder deactivation. 😎

Thank you, another quote from Farley in the same paragraph,      

Hey Jimbo, new EV models - from Universal EV Platform and otherwise - can't come soon enough. That article tells us what we already know: Ford's U.S. EV product lineup has been stagnant since 2022   Ford's own slice of the EV market has declined rapidly since 2022 as well - going from 28.42 percent in Q2 of that year to 13.48 percent in the same period this year - largely because of the fact that it only sells three such models in the U.S. at the moment, and they're all first-generation products that aren't slated to be updated anytime soon.

https://youtu.be/wR6pwdVWfDI?si=vH5mSfeKtfifUOrs

Jim Farley more or less did tell us last February:     Ford CEO Jim Farley Says Large Retail Oriented EVs Aren't Viable      

Similar for me, but:   There are some things I don't like about it, and some that I don't.

The front would work really well on the supposed truck Kia wants to bring here. It has that wide, muscular and assertive look to it. Much better than their overseas truck which is a WTF design. 

Side and rear look great. The front is the low point for me. It’s not bad, but I think they could have done a better job. Interior looks good but it’s the same as all Kia interiors. 

You do mind because you can’t imagine anyone who doesn’t obsess about aero and efficiency and value as if everybody uses excel spreadsheets to buy vehicles.   Try reading more and posting less because you just keep spouting the same BS over and over and arguing with everybody.

In my defence , I was responding to how do we know if a vehicle is profitable or non-profitable and in the past Farley has expressed concerns that larger batteries  don’t give bigger profits like larger ICE vehicles do. Who knows what that figure is for Lightning without government tax credits… I think they were petty important to the business case.   Ford will never outright tell us which vehicles are non-profitable until after they are axed, all we can ever see is their profitability preference.