I mean, what I'm proposing isn't super far off what Ford does with the expedition/navigator. The side metal is basically identical between the two, just with unique front and rear clips, and it literally prints ford money.
The styling of the nautilus has been very well received, it's about the same size an edge would be if Ford kept it around, and using the same side metal castings would literally save tens if not hundreds of millions of dollars.
The alternative would be to either walk away from the edge, or spend more money to come up with a design that will almost certainly be worse looking that what they already have. Why not just use what works?
Where it makes sense yes. I'll also add badge engineering is usually frowned upon when it's going from an affordable car to a luxury one. Going the other way, I see no reason why intelligent people would have an issue with that.
Like what would they complain about lol? That the latest edge was too nice because it has a lot in common with a Lincoln?
This is where I go with it too. This could just be connecting dots that don't connect. In that they don't see a benefit to restarting it with a T3 version (relatively) around the corner. They might be able to coast on existing inventory for a while.
This is an example of the kind of sporty EV crossover I'd like to see the escape become. A radical departure from the blob it currently is, into a sleek, stylish, eye catching offering. The hood would probably need to be shorter than this Chinese ev to improve interior space, but you get the idea.
You could offer the bronco sport, including a hybrid model, with a off-road, rugged reputation and boxy styling. Then you could also offer an affordable EV crossover with softer, sleeker styling. Two highly differentiated products to cast a wide net.
As for edge and escape, I believe killing those is a mistake. I've said for years there's a way to reimagine offerings in these segments that would make them more aspirational, and profitable, and how Ford should go that route instead of just walking away.
Like for a new edge, maybe giving it a boxier, more rugged look. I really like how the current nautilus looks from the side, and the overall proportions. I'd love to see Ford try to find plant capacity in N. America to build the edge here, keep the side metal stampings from the nautilus to save money, and because it looks really nice, and just redesign the front and rear clips with Ford special styling, maybe taking inspiration from the explorer or Mach-e to give it a slightly sportier, more assertive appearance.
As for escape, this is where we differ. I know you want an escape with explorer like styling. Personally, considering how successful the mach-e has been, as one of the best selling non Tesla EVs in the states, I'd like to see that sort of sleek, sporty EV crossover, but riding on CE1 as a smaller, and more affordable vehicle than the mach-e.
I get where you're coming from. The vw partnership, although most of us on this forum don't seem to love the explorer or Capri as cars themselves, it seems like that partnership overall has been profitable and successful from people in the know. The Rivian partnership was a disappointment, unless I'm mistaken, nothing even came out of that.
Canceling the Rivian based flagship Lincoln crossover was a mistake. It sounds like it was really promising and the kind of halo product that would have elevated the brand.
The 3 rows were definitely a mistake as well. In the interest of full transparency, those were always the kinds of products where I want to get behind it, but the more details we got, it just made no sense. Like hearing how radical and ugly the styling was thinking "Oh maybe that'll let them use a much smaller battery that results in a pretty affordable large EV. Then we got the info the starting price would have been about 60 grand and that just killed any appeal it had.