In the truck segment, Ford is the best. The Raptors and the Broncos are desiderables, of course. But the thread is about sedans… and coupes or hatch’s.
You will see more velvet and others textiles to replace the leather in luxury cars in the near future. Italy is setting the course. This Lancia and the new Alfa Romeo Junior will be the trendsetters this year
I know the idea of “elegance” for the north American market buyer is a 3 ton F250 with a front end that resemble the Empire State Building facade…
Here, in Europe, the tastes are different
Long term, I don't think the Mach E has future as a standalone product because its acting as a compliance model for the EU.
Once the new C class pure EV comes along in a few years, there really is no point in keeping the Mach E as it currently stands in production.
The Mach E could become the coupe style CUV along side whatever replaces the Escape and I'd guess eventually the Mustang would join it as a coupe.
Aspirational cars…. that's the key. Ford needs to produce cars that people desperately want to have for some reason, whether it's their style, their interior design, some technological feature or some innovative advancement. Now the new Lancia Ypsilon, from the Fiat family (Stellantis), is being launched in Europe. It is a compact hatchback based on others in the group (Peugeot 2008, Citroen C3), but with an exterior and interior design that attracts buyers looking for something different, innovative and elegant. I currently have a beautiful 2024 Mercedes-Benz CLA and, even though I love my car, I desperately want to buy that little Ypsilon! This is what a desirable car should be like... and Ford needs that. Some photos of the Lancia
Perfect Ford product for NA would be a F-150 Lightning with those range and charging time numbers. My Lightning is able to hit the range number but 15-20 minutes of fast charging usually nets less than 100 mi of range. Ford needs to bump up the charging power to 230 kW or higher.