Don’t be thinking the current production limit is a true hard point.
During the Fusion / MkZ days, Hermosillo was punching out well over 300,000 annually
and Louisville achieved 430,000 in one year thanks to upgrades for Corsair production
Smallish runs of something like vans could be set up and run on super saturdays
where they are run through in batches so as to not disrupt regular production.
Hello everyone.
Just bought my first pony. I have wanted one for over 40 years, but life just seem to get in the way.
Just got a grey 2014 GT with less than 2000 miles. Get to pick it up in a week!!
Any way, really excited and looking forward to it.
'I'm hot natured, wife is cold natured and our vehicles have had dual climate control forever. But we only use it once or twice a year. Could easily live without it.
Specification
Corolla Cross
RAV4
Length
4,460 mm → 175.6 in
4,600 mm → 181.1 in
Width
1,825 mm → 71.9 in
1,855 mm → 73.0 in
Height
1,620 mm → 63.8 in
1,685 mm → 66.3 in
Wheelbase
2,640 mm → 103.9 in
2,690 mm → 105.9 in
Ground Clearance
160 mm → 6.3 in
190 mm → 7.5 in
It's not that difficult... Ford needs 2 different size compact CUV. A short one and a long one. That's the competitive landscape.
~4.4 meters/175 inches: Bronco Sport vs. Corolla Cross, HR-V, Crosstrek, CX-30, Trailblazer, Encore GX, Taos, Qashqai, 3008, Karoq, Compass, Grandland, C5 Aircross, Austral
~4.6 meters/180 inches: Escape/Kuga/Territory vs. RAV4, CR-V, Forester, CX-50, Equinox, Envision, Tiguan, Rogue/X-Trails, 5008, Kodiaq, Cherokee, 5008, Espace
The fact that Bronco Sport was North America only and come exclusively with AWD was just a product planning mistake. It works for the US market and is a very well presented product but it should have been rolled out to other markets. Same with Maverick.
Who knows what Ford is really planning on doing next gen but it is very obvious why it's market share is plummeting in Europe, China, and few other markets. A brand that is known for SUVs does not have enough SUV for sale... How to fix it is also very obvious.
The Bronco Sport I almost bought had a single temp control as well (..and it was a Badlands trim to boot!!) I was really concerned about that because the g/f is always adjusting her side and I would likely end up breaking her arm to leave the controls alone.....lol. Not a good option.
Well here lies the issue-adding a van and another product to Hermosillo will seriously limit how many Bronco Sports they can make.
So there are lots of factors at play here-looking at this holistically from just the North American perspective:
Louisville shutting down-no more Escape and Corsair imported from China to hold it over for the time being.
CE1 production starting with a pickup like vehicle that is slightly larger then the Maverick and smaller then the Ranger in 2027. Some sort of EV CUV a year later
Bronco Sport-next gen production in 2027 in Spain.
C2 PHEV CUV starting production in 2029 or so at Hermosillo-Escape/Edge replacement or what?
Maverick based van to replace Transit Connect in NA market-when?
The CE1 pickup and CUV might impact Maverick sales and the CUV might be an Escape replacement? If demand for the Maverick goes down, that would be filled by the van and C2 PHEV
The big elephant in the room is does Ford still make BOC an EV plant going forward? How soft are EV sales going to be till say 2032?
Also keep in mind that the Japanese Yen was strong against the USD up until early 1990s when they had their market crash that resulted in a lost decade. They also have built in healthcare paid by the country and not privately like it is in the USA.