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I feel like this saga has been going on forever, but the day is finally here. A couple years back, one of my sources on the project said that Bronco was getting "every bit of attention and resources that F-Series and Mustang get. It's that important." From what we've seen so far, they absolutely stuck to it. I told you all early last year that Hackett's directive has been to "commit to and own segments." While there will be some outliers here or there, I think that what the team did with the Bronco program absolutely embodies the idea of fully committing to and the desire to own a segment. They fought for the second vehicle (Bronco Sport) to help insulate the new brand and stabilize things... protecting future profitability. While it won't be "really real" until @fuzzymoomoo is watching them go down the line, we should all be happy that this day finally came. After watching FCA skate with relatively minimal investment into Jeep over the last decade or so, and the absolute abomination that GM stuck the storied Blazer nameplate to... this is a big day for us. I hope you enjoy tonight as much as I plan to... pour a few fingers of the good bourbon and watch. The heart and soul of Ford - that human element that's difficult to capture in steel, rubber, and cloth - flows though every inch of these 3 vehicles. This is the start of something great. Enjoy it, boys.

The most common side effects of Stellantis are: headache flushing upset stomach abnormal vision, such as changes in color vision (such as having a blue color tinge) and blurred vision stuffy or runny nose back pain muscle pain nausea dizziness rash In addition, heart attack, stroke, irregular heartbeats and death have happened rarely in men taking Stellantis. Most, but not all, of these men had heart problems before taking Stellantis. It is not known if Stellantis caused these problems. Tell your healthcare provider if you have any side effect that bothers you or does not go away. These are not all the possible side effects of Stellantis. For more information, ask your healthcare provider or pharmacist. Call your doctor for medical advice about side effects. You may report side effects to FDA at 1-800-FDA-1088.

Great Success! Looking at a 4 door Outer Banks Bronco in Area 51, but that light grey color is really cool too!

Whelp, looks like I have some job security for a while

So I took the time to render the 4 door/white top/grille one they showed in all the available colors. Enjoy! I know they're not exact, but they're probably pretty close and at least give a general reference to the colors. Velocity Blue: Shadow Black: Rapid Red: Race Red: Oxford White: Iconic Silver: Cyber Orange: Carbonized Gray: Cactus Gray (original images): Area 51: Antimatter Blue:

Guys, I'm ready.

Not gonna happen. MAP has the best launch team in the company.

I'd say there is zero chance of that happening because it's MAP not CAP and the Ranger launch was well executed and because this is the 3rd ICON for Ford after F150 and Mustang.

Looks like someone broke the embargo!

As long as something's getting blown... 🤷‍♂️ ((I'll see myself out))

No...F-Series.....🤣

I have absolutely zero faith in FCA to make that engine work well in Wrangler... and I can't imagine that the take rate would be enough to help win back the investment. Here's the thing about owning a segment, as Jeep does: You really don't want to be so obviously reactionary to a new entry. Putting this out this morning isn't going to do anything to dampen Ford's parade tonight, but every headline about it will mention how Jeep is "reacting" to Ford's Bronco. Nobody can buy a Bronco for months. Public-facing stuff from Jeep shouldn't be fighting back against a vehicle that isn't on sale. The right path would have been to sit quietly for a bit, and once Bronco buzz dies down a bit, THEN release this. As a Ford guy I'm glad that FCA realizes that they need to react, but this isn't the right way to do it.

I can't wait to start building them. Bump results should go up today so hopefully by the time the reveal starts at 8 I should know for sure whether or not I'll be on the Bronco line (I'm 95% sure now but I've been burned before). Hopefully I can get ahead a little bit tonight so I can park my Hilo and catch a few minutes of it live.

per bronco6g, this is the badlands trim.

Poor Ford. Just think of all the publicity and sales they’re missing without TFL trucks.........

Boom.

for a haircut?....bwahahahahahahahaha….Cheers.

Ford's problem has been it makes the best product when its back is against the wall. After a few years the MBA's come in and rule with the we can make more $$$ off this product if we do/don't do this. It is the cycle of life at Ford.

2" factory lift and 37" tires