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Coulda woulda shoulda. Just build something already, or at least show some prototypes.

Just my opinion, If the overall fuel economy targets were based on assumed BEV sales numbers that are not happening then, yes those target numbers should be revised lower.

(General sense) Stop cutting down the trees, and stop ignoring the elephant in the room of "developing" countries where emissions are completely ignored while everyone else bends over backward while shooting themselves in the foot to "save the planet" we could cut 100% of emissions tomorrow, and it won't do any good if China, India, etc. increase theirs 400%.

I agree. I really don't get Ford; they had strong models and then let it slip. Toyota is doing what Ford should be doing, I said this many times before, when Ford gets beaten in the market, they respond by quitting the segment. Maybe Ford should study the market and give people what they want instead of gaslighting people on what they should want.

We want wagons! We want wagons! Here’s a wagon…. We don’t like that one.

Don’t forget when they actually do go on sale, they will no longer be low cost. Then they won’t update it for years which will eventually lead to its cancellation anyway.

Nothing wrong with more profit until you start taking too many risks. It’s like gambling with no car insurance. You save money but if you’re unlucky it can be catastrophic. Replacing Fusion with Maverick and Bronco Sport was a good move with little risk. Killing Edge and Nautilus for 3 row EVs was a huge risk that ended up being disastrous.

Looks like a tremor?? Did you acquire Borg’s famous X-ray vision?

And here are my charts, with sales percentage breakdowns on the right. Lighting and E-Transit sales are falling off a cliff.... Mustang still doing poorly too. On a more positive note, the new Expedition and Navigator are doing very well. Lincoln overall is doing fantastic....hopefully they can maintain the momentum.....though it'll be hard to maintain the next couple of years with seemingly no product on the horizon. Bronco is doing well, though the increase isn't reaching combined Bronco + Edge sales volumes.

https://www.asme.org/topics-resources/content/shrinking-exhaust-resonator-new-automotive-design

$1.29 or 3 for $5!

Low Cost Ford EV Platform Will Support Up To Eight Body Styles According to Axios, the low-cost Ford EV platform will support up to eight body styles, a revelation that came from Lisa Drake, Ford’s vice president of Technology Platform Programs and EV Systems, while she was speaking with investors last week. Drake noted that these vehicles could include crossovers, trucks, and even possibly sedans, all of which will use lithium-iron phosphate (LFP) batteries that are being developed with technology licensed from CATL and built in the U.S., all with an effort to keep costs as low as possible. --- Knowing Ford, that's 8 over the next 30 years, 6 of which will be cancelled next year, 4 revived the year after that, before being cancelled for good, alongside the discontinuation of 2 other models in the lineup without replacements...

Putting 8 different bodies on top of a shared chassis? Stop the presses! Why didn't someone think of this idea before? Some of these publications are really grasping at the straws 😄

I get these brands want to be secretive, but I've been saying for some time I'd like it if Ford openly revealed design sketches, and concepts to the public years in advance instead of revealing them right before production. Give designers time to change styling cues if they aren't well received by the public instead of only revealing something once the design is locked in.

Translation - we already spent the money and overcommitted to get there please don’t make us start over.

Huh? Rperez said they were making 300 changes every month………… 😂😂

At the very least they need to allow it to be turned off permanently. Forcing people to hit the button every time accomplishes nothing. People who don’t want it turn it off. Remember what Mark K had to do to get around the EPA rules on the 2000 LS selectshift manual mode? Had to start in 2nd gear but if you nailed the throttle it would immediately downshift to first because the EPA test never went full throttle. Stupid games.

You misspelled hideous….

Considering “what’s left” are the ones that are profitable - a long time.

At least that’s more cost-effective than their traditional “launch and abandon” strategy.

Same reason you give your money to restaurants and grocery stores instead of raising your own animals and growing your own crops. It’s more convenient.

If people could get over the thought that they need 400 miles of range in an EV, and people would just drive one, I think sales would increase drastically. The driving experience of an EV far surpasses that of an ICE. We generally keep our Mach E charged (to 85%) so we've got it available. Last week, my mom called at 7:00 in the AM and I needed to take her to the hospital to see my dad. The Mach-E didn't have enough charge for the round trip (forgot to plug it in since we weren't going anywhere), so I debated on the Bronco, but it's hard for older folks to get into. So, I figured I would find a charging station and top off the Mach E before I headed home from the hospital. Well, it was about 5 minutes out of the way, but in 11 minutes of charging, I was able to add enough Tesla fuel (thanks for the adapter Ford!) to get us home with 25 miles to spare. It was easy! Plus, in nearly 13k miles, we STILL haven't had to take it in for an oil change! 😄

I think EV hype was always way overblown. Long term they may get there, but hybrids were always a better transition step as many of us here said.

As someone who owns an EV and commutes 400+ miles in a day a few times a month, very rarely would you be at a charging station for half an hour. Batteries charge the fastest at a low remaining battery percentage. They take the full power of the charger in that range and then slow down the closer you go to full. Typically I’ll leave my home with a full charge on the Lightning, drive ~215 miles and stop at a charger for about 15 minutes. This adds ~100 miles to my range. Do the same at another station about 2-2.5 hours down the road. Eventually getting home with ~10% range left. (When I had a Model Y, that same range would take even less time). My 400 mile round trip typically has about 30 minutes total added for charging. Compared to about 10 minutes for fueling up my old F-150 with gas. I try to align my stops with restroom, stretch, and snack stops. So it really doesn’t add that time. In exchange for that time spent, I also save about 50% on fuel costs and don’t have to waste 2 hours at the dealership for oil changes every two months (I drive a lot - 40k a year). Along with never stopping anywhere to charge but at home when not on longer business trips.

At this point, all Miss Cleo sees is maybe a trim package here and there, and more recalls...

Everybody is screaming, "I want a cheap car" (aka, the mythical $20,000 EV) but when a company actually does it and puts out a cheap car (steelies with plastic covers, simple taillight design, no frills interior) everybody bitches about it.

A big part of future CE1 model roll out and timing is now about what Ford does with its ICE PHEVs that people now seem more open to buying. Its an interesting time for Ford and hoping they don’t lock into either/or choice but press forward with both types of vehicles and let buyers decide what they want.

It really just boils down to a $1500 savings (cost of an extended powertrain warranty). And we don’t know if they raised prices and/or cut incentives to offset it. Really just a PR move.

Since the Bronco and Ranger Launches, we've had no new products released....so yeah there is an issue.

When did 400 HP become inadequate? 😀 Seriously though, I think offering standard V8 is the right call. It helps keep initial price down, gets buyers to spend more later on aftermarket upgrades, and better protects/isolates Ford from those who think that encouraging any type of street racing is irresponsible corporate behavior. I know many here disagree but I believe it turns off a small segment of population anyway. A standard V8 may also help with warranty costs.

The vibe I'm getting is Ford is done with engineering their own 1.5 3 cylinders because no-one cares about those engines, and the lifespan of them is very limited, so it's hard to justify future investment in developing them any further. EVs, especially affordable EVs, are gonna become the go to option in the future for people who just want easy, reliable, low hassle transportation. That's all the people currently buying crossovers with sewing machine engines. If I put an electric compact crossover in front of someone that looks better than an escape, is cheaper and more reliable to own long term, is more refined, and quieter inside, and better to drive, most people are gonna buy the electric escape. I personally believe Fords future is gonna be a lot of it's icons still using gas engines, but hybridized, think a 5.0 mustang hybrid in a decade, or a 2.7 hybrid bronco. Then you'll have buyers that want EVs like CE1 because they're just better options for the people who want reliable transportation pods. Then you'll have a third, relatively small group, that doesn't want aspirational products like mustang, but also isn't ready to go EV yet. That's the crowd who Ford will outsource engines for. People who still want a gas engine, but don't care what kind it is, and are just waiting a few more years until buying an EV. It makes a lot of sense to have this strategy. Invest in powertrains where people actually care out them, outsource the work to another company to save a ton of money for vehicles where buyers don't care. It's a win-win as long as the quality of those powertrains is world class.

Yea, my local Quick Lane service centers refused to do oil changes on my F-150 Lightning in the 3 years I've had it. Oh well. 😃 Count me among the 18% of Americans that AAA claims are “very likely” or “likely” to buy a new or used EV (not a hybrid), cuz I just did! EV hype? There was and is no "EV hype". Don't these surveys amount to jack squat anyway? I'm headin' to Ray Skillman Ford in Greenwood, IN tomorrow to pick up a new '25 MME GT for Mrs. morgan20. With employee discount, final price comes to about $49k, about the same as a new Tesla Model Y Dual Motor AWD (refresh) and $10k less than a new Hyundai Ioniq 5 N. We test drove the MME and Ioniq 5 N at Skillman and the Model Y at the Southside Indianapolis Tesla store on Monday. Loved the driving experience on all of 'em, which as you mentioned far surpasses any comparable gas powered vehicle. My better half prefers the styling of the Ford over the others, especially the anonymous blob Model Y. So MME GT it is! Oh yea, got a message for the big shots at Ford: You announced that Ford's EV would adopt NACS two years ago! Yet our new '25 MME has a CCS1 port rather than NACS. WTF? And why are you cheap bastards making MME customers now pay $200 for the NACS adapter? 😠

Or maybe Ford already spent the money on their v8s over the last 15 years while GM did next to nothing. 500 hp 5.0. Flat plane crank 5.2 Aluminator 5.2 Predator and Carnivore Supercharged 5.2 Not to,emotion the all new 6.8 and 7.3 Godzilla V8s to go along with the high output diesels. All GM is doing is trying to catch up.

We’re going to experiment with the brand=we have no idea what to do so we are going to throw shit against the wall and see what sticks instead of just shuttering the brand.

If you see a v8 diesel truck with 5” exhausts “rolling coal” on other cars and pedestrians there is an 80% chance it’s a Ram and only 10% ford or Chevy.

In my experience Ram buyers are very different than Ford buyers. No surprise they want v8s.

Aka our sales suck because we cancelled the only thing people wanted in our product, so we're going to reverse course lol. *cues Hemi Charger in 3.....2.....1......

Explain to me where I'm wrong. I'm likely not your "average people" as I do have a BS in electrical engineering and 20 years working with and for a utility company, so I do have a bit of background in this area.

Agreed, I did the dual monitor setup at my worksite and everyone thought I was a witch....then demanded that I set their work station up the same way....

A large percentage of people still don’t like change, even when it’s for the better. My wife refused to use dual monitors for work until I just went and bought the second one and hooked it up. Then she loved it.

Sure it does. Driving a hybrid is no different than driving a non hybrid rid except your fuel costs are lower. No change involved.

I believe that once BEV sales are standing on their own without government subsidies, you will see their true value exposed. I personally like the idea of a BEV but bought a Maverick hybrid instead.

And strangely enough, prices actually went UP in some cases. It's not about the total price, it's about whether people feel they are getting a good deal or not. People are weird...

More importantly, Bronco plus Ranger has MAP at capacity.

Although I typically buy black vehicles, I have to say Ford’s color choices are crap. It’s about as basic as you can get. Adding new and interesting colors could enhance sales. When someone wasn’t planning to buy something but an interesting color pops up, they might consider it. They also need some more non-metallic options. There are a lot of people that like flat colors.

Till you accidently run over someone in your blind spot-which was one of the driving forces with this I recall a story where someone backed out of their garage and ran over their daughter who was in the driveway sunbathing- Rear view cameras cover the area directly under your license plate or bumper area, where rear view mirror or side mirrors have a blind spot.

I believe Venza was replaced by the Crown Signia.