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That all makes sense except Government setting standards pushes innovation. If not for President Bush signing off on the lightbulb/appliance standards we would still be using incandescent bulbs. Why risk investing in innovative technologies to increase fuel economy if your competitor is not, and thus able to undercut you now. The Focus transmission debacle is proof that not even Ford always looks at the long term effects of hitting the bottom line goals even if it the long run it is a bad decision. I suppose one could do increased government subsidies to the consumer to encourage adoption of new technology - but setting a standard to I believe places more of the decision making in the hands of auto companies, which is good. Ford officials have always said they can deal with the benchmarks as long as it is a level playing field for all competitors. Personally I think gutting the fuel standards is plain and simple pandering to the oil industry and it sets us back in the electrification of the fleet which i turns sets us back in the fight to minimize climate change.

Is it just me or does this guy pop in your head every time you hear GIGAfactory?

Ford was already on board. GM was trying to play games initially but are on board now. We’re seeing the benefit of strong corporations, no way the government could do all this on their own.

Thunderstorms today, but here's another photo I already had... its pretty obvious how much my wife loves it by the expression on her face!!!

You dug up a 10+ year old thread? HRG

So never.... hahahaha, OH I made myself sad

Haha, I’m among those helping produce it; I’m a reactor operator.

Ford put the 3.0 lion in F-150 because Tata paid Ford to get it EPA and CARB certified. So it was available for Ford to use for very little money. It didn't need to sell a lot to break even. And from a strategic standpoint, if you can offer a product with very little investment to blunt the competitors' advantage, you do it. Having a diesel option gives would be Ram or Chevy 1500 diesel buyer another reason to stick with Ford.

No disrespect to previous posters in this post, as this is mostly a cumulative observation, but if you don't like it or it is too expensive then find something else. Spend what you are comfortable spending. If you think you get better quality or value somewhere else, then buy something else. It's that simple. It gets tiring reading the same old complaints about the Explorer. I complained about the launch and Ford shooting themselves in the foot but you know what, I got over it. Pricing and options are what they are. We know Ford is going the anti-FCA/Nissan route, with margin NOT sales being the top goal. Now let's see if they can find the correct margin/sales balance. Time will tell.

TobyTime explained it. I was thinking 2 different vehicles at those prices. There are a LOT of people who would pay $43K because they think it’s a better deal even though it’s not. Same reason supermarkets can’t sell tuna at $1/can but make it 3 for $5 and they fly off the shelves. Ive heard people say they won’t pay MSRP for a vehicle or they won’t buy without big rebates for the same reason. Perceived value instead of absolute value. But Toby seems to just be complaining about the lease prices compared to previous models. Lack of rebates and no lease subsidies are becoming common on newer Ford’s. That might change given the current economic situation.

You don’t have to work for Ford - just listen to Hackett. They’re no longer interested in volume with little to no profit. That means some vehicles will no longer be bargains relatively speaking. If they can sell enough at higher prices they’ll continue. If it doesn’t work they’ll lower the prices. It’s all classic supply and demand.

They don't "accidentally" use a single horn instead of a double horn. I guarantee it's on purpose.

Sorry, can't. Busy drinking Corona with lime! 🍻

Get the extended warranty on the gm unit....trust me on this one....

How they did it. https://www.roadandtrack.com/car-culture/a31917145/ford-respirators-coronavirus-covid-19/

I'll pitch in one *major* disappointment, also specific to XLT trim and that is the price difference between 200A and 202A series. According to the order guide, going from 200A to 202A gives you 8-way power-adjustable passenger seat, ActiveX in lieu of cloth seats, LED fog lamps with silver-painted skid plates, and remote start, and more importantly, the unlocking to purchase further options like Co-Pilot 360 Assist Plus and/or panoramic moonroof. What I am astonished is the $4,140 MSRP premium to step up from 200A to 202A for just those 4 upgrades. Our friends in Canada only pay an additional $1,500 (and that's in Canadian dollars) which sounds a lot more reasonable. I know all these options and higher trims in general are the profit-makers, but Ford can do a much more subtle job or at least increase the number of features to somewhat hide the rip-off. If I were to buy, I'm sticking with 200A and get the Comfort Package with Heated Steering, yeahh. Also, don't you find bit funny that 2nd row bench seats used to be standard and you would pay extra for the bucket seats for the previous-gen and now it's the other way around?

Yet it set a record for retail sales last quarter. Somebody thinks they’re worth it.

They need to shock people into reality and stop trivalising this, it's going to get much worse before it gets better, the people wanting to go back to work just don't understand the full impact. If our doctors and nurses become infected because of daily exposure with substandard cloth masks then it's clear that there will be less people to take care of and treat the sick. The reason we're seeing Italian footage is to prepare Americans for what's coming, by the experts' calls, Italy is the USA in three weeks time

HRG, I think I understand what he's asking. He's trying to make the point that I only care about rebates rather than actual price. So in his scenario he thinks I would be ok paying $3,000 more for a vehicle as long as it had a bunch of rebates as opposed to paying less for the vehicle without rebates, which isn't true. I'm concerned about the details of the lease and my monthly cost. In the past, however, with all of the Fords I've owned, I had no issues getting both. The new Explorer rolled out aggressively in such a way that they're pricing/incentivizing it before they know for sure just how much people will or won't flock to this new body style, so they're being highly presumptive based on little data. It's a gamble. I've been looking at the 2020 Explorer deals since it launched, and have been through 2 separate lease extensions in the process. Oh, and don't get me started on the debacle at the plants with this vehicle. They need to price these competitively. As more people get wind of the build quality and manufacturing issues, they'll have a glut on the market if they don't already.

akirby, I'm curious why you are phrasing your question this way? Why would anyone pick $50K with a $7K rebate, when the result is $3K higher? Even those who are only interested in the monthly payment will see that the $40K/no rebate is the smarter choice. Help me understand your logic. HRG

Ford will have to make it work with the HD transmission... and get it CARB and EPA certified. Emission is easier to pass for GVWR over 8,500 lbs but still cost money. The real pay off is if they can manage to fit it into E-series with the right transmission. A diesel E-series will print money like no other.

The Corsair's Beyond Blue is interesting but I think its a little too much blue. Our 14 F150 Limited has blue full grain leather on just the seating surfaces/headrests in front and back that looks really good... giving it a nice contast without looking too busy. Lincoln nailed the new medium slate gray interior color... not too dark, not too light... perfect shade for a luxury car.

Is Ford ready to produce ventilators? U.S. President Donald Trump exhorted both Ford and General Motors to do that ASAP.

For a car that has been out of production for almost 5 years no less

Here's one for now, I'll take more if we have a sunny day this weekend. I haven't been able to take any accurate pictures of the medium slate interior... the shade of gray comes out too light like you'll see online. So the pics don't capture how luxurious it looks, especially with the GTs engine turned aluminium trim.