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Can't find TFL's 2021 F150 articles... oh wait lol.

Without saying too much... Tech product mix relative to expected transaction pricing. They'll literally go broke (again) trying to match up trim for trim.

Fun fact: The team ended up getting *very* good intel on the upcoming GM emergency refresh and made a few small adjustments accordingly. This one will own the segment for the foreseeable future.

Well, could have pulled a Silverado and went in your face, have to shovel cash onto the hood to move them, then do an emergency re-design.

Woah, man. Cool down. I have friends in a few fingers of the project, and I trust them. I share here what I can without getting anyone in trouble. My guys say truck program volume and scaling of certain tech assets was done in a way that is very advantageous for Ford, and that the GM emergency refresh will be trying to replicate many of these features without the availability of scaling throughout total truck volume. Is that better?

There's a difference between perception and reality but there's a parallel with another company... Apple. For years Apple was a computer company but that stopped years ago when they transitioned into a consumer electronics firm. They do creative packaging to develop the "cool" factor that so many people jumped at after the iPhone was introduced. With few exceptions, each year a good share of iPhone owners jumped at the opportunity to pay the price for the latest version. The iPhone really hasn't changed much over the years... they've just continued to tweak it with each new generation. And their owner body is incredibly loyal. How often do you hear an iPhone owner complain? Not often, I'll guess. Tesla jumped into the market producing only BEV vehicles and being the only manufacturer producing BEV's in volume. With a vehicle that looked different from anything else available, a new sales model, etc. they had the "cool" factor from the beginning whether you like the product or not. And Tesla owners will defend the product in much the same way that Apple owners do. As noted above, a number of other manufacturers have recently entered the BEV market, or will soon, with new models but none of those currently available have gotten much attention. In the meantime, Tesla now produces multiple models in volume in their plants in the USA, China and next year in Germany. And they have another advantage over all the other manufacturers... battery supply! I think Ford will do well with the Mustang Mach-E but they're going to be seriously constrained with capacity until they can develop/negotiate the battery supply in order to compete successfully on a volume basis. Until the vehicle is actually available and can be seen and driven it's appeal will continue to be limited to those that are either serious prospects or BEV enthusiasts. With only 50,000 Mach-E's to be available the first year, with half going to Europe, it'll take time (years?) and a lot more production capacity to make much of an impact. It's very possible that once the vehicle is out on the market that they'll find the demand will be there for a lot more than they can produce, at least for the first year. Let's hope that the Mach-E launch is a success, that there's a lot of demand once it's out on the road... and that Ford's has the extra production capacity lined up to satisfy the demand! Unfortunately, their own Dealers could hurt the situation with ADM's so let's hope that Ford develops a better sales model that be more appropriate. Just my quick thoughts to try to add to the conversation by looking at the BEV market from a different perspective, etc.

Thank you as always ice-capades sir for sharing your dealership perspective. What you described regarding poor response to Mustang Mach-E in your local market is disappointing, but not surprising. All of the incumbent automakers are having trouble coming up with effective product planning and marketing strategies for BEV. Tesla's dominance in the U.S. BEV market is only going to increase in the coming years.

and that fold down shifter is trick.

I gotta say my MAP built Ranger is light years ahead in fit and finish than my wife's Oakville built Edge (even though it has been an absolutely flawless vehicle). Every panel is misaligned as if they had someone putting it together by Braille. No offense to anyone who works at Oakville, but damn...go buy a straightedge or something.

All new drivetrain, major frame changes, suspension changes, moderate electronics changes, and not to mention an all-new factory and a crew that has never worked with this platform either. The chances for a fuck up were well within bounds. The MAP guys have a big hand in the success of this truck.

How long have I been saying MAP has the best launch team in the company? This is the result of that.

Kelly Blue Book channel reviewed the Limited model interior and was impressed with the design and materials used. The seats look especially impressive. I would imagine the new Expedtion will get the same interior or very similar. Easily the best interior Ford offers excepting Aviator/Navigator.

The reason I heard that it is still available on trucks is that the mast antenna has the best range for picking up FM/AM stations. Which if you live/work in the middle of nowhere it becomes in handy. I think rural farmers

It is a fair argument.

I agree. An extra inch of width would probably help with some of the handling characteristics it's gotten knocked a little bit for in reviews.

Yes sir. ice-capades' experience with Mustang Mach-E isn't unexpected. So called "Tesla killers" from Jaguar, Audi, and Porsche have not only failed to kill Tesla, they haven't had much impact in the U.S. BEV market in general. The other startup companies making BEV and FCEV passenger cars and light trucks like Rivian, Faraday Future, Lordstown Motors, Nikola etc. also haven't caught up to Tesla and don't show signs of doing so soon. Meanwhile, Tesla continues to expand its product lineup (Model Y started production this year, Cybertruck and 2nd gen Roadster expected within the next couple years) and keeps raising the bar higher and higher for design, engineering, and marketing of BEV.

OK, I've had a night to dwell on it. I REALLY LIKE it. There are a couple of minor stylistic things I wish they had not kept (like the cutouts in the body over the wheel arches, something I disliked on the last-gen) but overall this thing looks fresh, new, and modern. I think its a homerun.

This is going to be a formidable competitor. I’m looking forward to seeing it.

It was a figure of speech. Lighten up Francis.

It looks 1000 times better than the plastic abomination that sits in the base models now!

The STX (blue one) has the best grille in my opinion, although I do like the lariat sport above too. Looks like led headlights are not standard. The stx doesn’t even appear to get the DRLs. The stance on this king ranch looks pretty good.

1 minute ago, T-dubz said: Now, the front on view of the new truck is my absolute favorite. I thought the last iteration of the C-Clamp was overwrought and this new truck integrates it much nicer with much classier grilles.

This truck will continue to print money. Looks good.

Set design and production values on this are the highest of any industry effort I've seen.

And that is just what ya know about.Its obvious form how the unions cozy up to management that the union higher ups are cutting deals for themselves.This one time at the learning center I ate like 3 donuts and must of had like 4 cups of coffee-all free! Does that make me a hypocrite? Oh well tear down my statue if there is one!