Biker16 Posted March 22, 2013 Share Posted March 22, 2013 If cost is an issue, why not simply the car as suggested earlier, AWD? SHO? Single engine choice? simplify Trim levels? A RWD variant wouldoffer sparation between the Fusion/mondeo, offer a replacement for Falcon, and offer a flagship sedan for Europe. Quote Link to comment Share on other sites More sharing options...
Extreme4x4 Posted March 22, 2013 Share Posted March 22, 2013 I can't believe you guys are giving this much credit to a TTAC article. Wow. Must be a slow news day. Ford, more than other huge, full line manufacturers, is willing to keep vehicles that don't sell hundreds of thousands a year....................... as long as they are profitable. Seeing as how Taurus is moving to CD4, and will share its development costs over a wide spectrum of vehicles, it will be fine. It is a very recognizable nameplate, and unlike GM, Ford doesn't like to play in the "nameplate of the month" sandbox. 2 Quote Link to comment Share on other sites More sharing options...
Deanh Posted March 22, 2013 Share Posted March 22, 2013 That's like giving the price range of the BMW 3-series without mentioning the M3. It's dishonest. It's a Taurus. It's available. It counts. If the Fusion ST was out already, fine, they sit on even ground. But the SHO is precisely one of the reasons the Taurus is still relevant on the retail radar compared to the Fusion. pull SHO sales numbers....... That's like giving the price range of the BMW 3-series without mentioning the M3. It's dishonest. It's a Taurus. It's available. It counts. If the Fusion ST was out already, fine, they sit on even ground. But the SHO is precisely one of the reasons the Taurus is still relevant on the retail radar compared to the Fusion. Se to SE, SEL to SEL, Titanium to Limited.....? to SHO ( must stop drooling )....lol Quote Link to comment Share on other sites More sharing options...
jasonj80 Posted March 22, 2013 Share Posted March 22, 2013 If cost is an issue, why not simply the car as suggested earlier, AWD? SHO? Single engine choice? simplify Trim levels? A RWD variant wouldoffer sparation between the Fusion/mondeo, offer a replacement for Falcon, and offer a flagship sedan for Europe. I keep seeing Europe as a market mentioned in this thread - the Taurus in RWD or FWD isn't going to find a market in Europe, the vehicle is just too big. China is where you will see a market for a car like the Taurus even more so than the US, a large rear seat room would make perfect sense for the market. Ford even had a couple LWB Mondeo prototypes done with the last Mondeo. I'm thinking Ford has a few options as to what to do with the next Taurus/Explorer/Falcon/Territory/MKS. The MKT/Flex are pretty much confirmed dead, though I could see the Flex names used on the next Galaxy if it shows up in the NA market, Also a possibly a larger Lincoln Flagship -- remember there was a car in development above the MKS that was canceled that could add some High ATP profitable models to the platform esp in the China market. If you can get the platform up to 400K units worldwide you could see a GRWD platform done High ATP's as was as a capable version to get the Explorer/Territory/Lincoln version on that platform. It all comes down to World Market Research - China is a major player now in vehicle development esp for a vehicle like this which would be its major market. Quote Link to comment Share on other sites More sharing options...
papilgee4evaeva Posted March 22, 2013 Share Posted March 22, 2013 Taurus sells well here in Metro Detroit, but there seems to be inordinate amount of SHO's in inventory. No EB 2.0's on lot either. I hope Ford keeps the Taurus in lineup though. Choice is good. And I doubt if Ford loses money on it unless they think they can make more money making more Explorers at CAP. They sell very well here in the Southeast too, specifically in Georgia. I haven't been able to pick out the 2.0EB models that I see on the roads, but I see mostly SELs and SHOs. Main point: they sell SOMEwhere. Quote Link to comment Share on other sites More sharing options...
Deanh Posted March 22, 2013 Share Posted March 22, 2013 (edited) They sell very well here in the Southeast too, specifically in Georgia. I haven't been able to pick out the 2.0EB models that I see on the roads, but I see mostly SELs and SHOs. Main point: they sell SOMEwhere. question, what % are AWD? .........remember also, Californians are WAY too wrapped up in the image they present, i doubt people from georgia are so vain.... Edited March 22, 2013 by Deanh Quote Link to comment Share on other sites More sharing options...
92LX302 Posted March 22, 2013 Share Posted March 22, 2013 I see a lot of them around here in northern New-Brunswick. Most of them are AWD. Lots of SEL and there's one SHO around town. Quote Link to comment Share on other sites More sharing options...
Deanh Posted March 22, 2013 Share Posted March 22, 2013 I see a lot of them around here in northern New-Brunswick. Most of them are AWD. Lots of SEL and there's one SHO around town. bingo...and exactly how many vehicles in this class are available in AWD......may explain better numbers in certain states.... 1 Quote Link to comment Share on other sites More sharing options...
papilgee4evaeva Posted March 22, 2013 Share Posted March 22, 2013 (edited) question, what % are AWD? .........remember also, Californians are WAY too wrapped up in the image they present, i doubt people from georgia are so vain.... Here, primarily the SHOs. Otherwise, AWD is about as useful here as it is there. As far as vain Californians, that's their problem. Edited March 22, 2013 by papilgee4evaeva Quote Link to comment Share on other sites More sharing options...
Extreme4x4 Posted March 23, 2013 Share Posted March 23, 2013 There are a lot of them running around here in AZ, also. In the Phoenix metro area, I doubt there are a lot of AWD's, unless they are a SHO. Here in Payson, quite a few also, almost all of which are AWD. High end limited models seem to do the best here, and that is mainly what our local Ford store stocks. Point being, the Taurus does very well in its segment, despite its flaws. They don't "only" sell because they offer AWD. A lot of people really like them, and I hear good comments about the car all the time. Quote Link to comment Share on other sites More sharing options...
timmm55 Posted March 23, 2013 Share Posted March 23, 2013 question, what % are AWD? .........remember also, Californians are WAY too wrapped up in the image they present, i doubt people from georgia are so vain.... So Ford should ignore CA? CA is like Europe in some regards in that at that price point they go to BMW, Audi etc. It's not a good idea for Ford to stick their heads in the sand! Quote Link to comment Share on other sites More sharing options...
92LX302 Posted March 23, 2013 Share Posted March 23, 2013 300s where the most popular full-size on the road around here. Since the redesign? You don't see them anymore. I guess the move to go up-market is the cause. Charger's aint common. Quote Link to comment Share on other sites More sharing options...
FordBuyer Posted March 23, 2013 Share Posted March 23, 2013 There are a lot of them running around here in AZ, also. In the Phoenix metro area, I doubt there are a lot of AWD's, unless they are a SHO. Here in Payson, quite a few also, almost all of which are AWD. High end limited models seem to do the best here, and that is mainly what our local Ford store stocks. Point being, the Taurus does very well in its segment, despite its flaws. They don't "only" sell because they offer AWD. A lot of people really like them, and I hear good comments about the car all the time. Did you even read the subject heading of this thread? It wasn't about how popular the Taurus was in Payton, AZ, but about why Ford may be dropping the Taurus when it comes up for a significant investment in redesign. The Ranger, Grand Marquis, Crown Vic, Town Car, LS, Aviator, and on and on sold well here in Ford land, but guess what, Ford dropped them anyway. How many years does the Flex have left even though Dean tells us how well it sells in CA? I'm not privvy to what Ford will do with Taurus when it comes up for redesign soon, but I sure wouldn't be shocked if Ford ditches it and puts it in trash heap of many Ford fallen flags so to speak. Last 10 years or so, seems like Ford ditches up to 4 logos for each new one it debuts. Quote Link to comment Share on other sites More sharing options...
twintornados Posted March 23, 2013 Share Posted March 23, 2013 Did you even read the subject heading of this thread? It wasn't about how popular the Taurus was in Payton, AZ, but about why Ford may be dropping the Taurus when it comes up for a significant investment in redesign. The Ranger, Grand Marquis, Crown Vic, Town Car, LS, Aviator, and on and on sold well here in Ford land, but guess what, Ford dropped them anyway. How many years does the Flex have left even though Dean tells us how well it sells in CA? I'm not privvy to what Ford will do with Taurus when it comes up for redesign soon, but I sure wouldn't be shocked if Ford ditches it and puts it in trash heap of many Ford fallen flags so to speak. Last 10 years or so, seems like Ford ditches up to 4 logos for each new one it debuts. Translation = Have I told you about my Porsche lately?? 1 Quote Link to comment Share on other sites More sharing options...
FordBuyer Posted March 23, 2013 Share Posted March 23, 2013 Translation = Have I told you about my Porsche lately?? Translation = Have you read Ford's SUPERSEGMENT article yet? Guess what, Ford doesn't include Taurus in its supersegment label. I will start thinking about the above in May, not yet. Too fricking cold every day. Quote Link to comment Share on other sites More sharing options...
twintornados Posted March 23, 2013 Share Posted March 23, 2013 Translation = Have you read Ford's SUPERSEGMENT article yet? Guess what, Ford doesn't include Taurus in its supersegment label. I will start thinking about the above in May, not yet. Too fricking cold every day. Yes, I did....quoting the article: The supersegment is the combination of four segments — subcompact, compact, midsize and compact SUV — developed internally by Ford to show dealers the biggest growth segments in the industry. Sales within those segments make up slightly more than half of all new-vehicle sales. From The Detroit News: http://www.detroitnews.com/article/20130322/AUTO0102/303220426#ixzz2ONCB6UQf Makes sense why Taurus was not mentioned in that report by Ford since they were talking about vehicles that are not classified as large sedans. But, further down in the article, Taurus does get a mention by the reporter... The supersegment has grown at the expense of large cars, like the Toyota Avalon, Nissan Maxima, Ford Taurus and Chevrolet Impala, sales of which have continually declined. ....now, about your Porsche.... 2 Quote Link to comment Share on other sites More sharing options...
FordBuyer Posted March 23, 2013 Share Posted March 23, 2013 Translation = Ford doesn't reinvest in segments "in continual decline." Witness minivan, large RWD sedans, and small pickup segments. Sometimes Ford will get stubborn like with wagons like Freestyle, Taurus X, Flex, and even big vehicles like Taurus/MKS, but their patience and purse strings get tight if market doesn't show lots of life. Oh well, everything has a defined life span. Quote Link to comment Share on other sites More sharing options...
ds91776 Posted March 23, 2013 Share Posted March 23, 2013 Also...didn't Ford just announce that Taurus and MKS production for their next-generations would move to Flat Rock? Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted March 23, 2013 Share Posted March 23, 2013 Translation = Ford doesn't reinvest in segments "in continual decline." Witness minivan, large RWD sedans, and small pickup segments. Sometimes Ford will get stubborn like with wagons like Freestyle, Taurus X, Flex, and even big vehicles like Taurus/MKS, but their patience and purse strings get tight if market doesn't show lots of life. Oh well, everything has a defined life span. If that was the case (at the problem of sounding like Biker) why didn't they kill the Mustang off this next gen? The "problem" is that Taurus can easily still be built on a modified CD4 platform with the Edge and I'd assume the Explorer. 1 Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted March 23, 2013 Share Posted March 23, 2013 I think TTAC doesn't deserve a 5 page thread. 4 Quote Link to comment Share on other sites More sharing options...
Extreme4x4 Posted March 23, 2013 Share Posted March 23, 2013 Did you even read the subject heading of this thread? It wasn't about how popular the Taurus was in Payton, AZ, but about why Ford may be dropping the Taurus when it comes up for a significant investment in redesign. The Ranger, Grand Marquis, Crown Vic, Town Car, LS, Aviator, and on and on sold well here in Ford land, but guess what, Ford dropped them anyway. How many years does the Flex have left even though Dean tells us how well it sells in CA? I'm not privvy to what Ford will do with Taurus when it comes up for redesign soon, but I sure wouldn't be shocked if Ford ditches it and puts it in trash heap of many Ford fallen flags so to speak. Last 10 years or so, seems like Ford ditches up to 4 logos for each new one it debuts. Why thank you Sargent Sarcasm. Did you bother reading the posts in the threads which talked about how many Taurus's are being seen in various markets?? I guess not. However, feel free to read them, then get back to me. I find it highly humorous that you are complaining about a thread being derailed, when you are one of the biggest derailers on this site. Not to mention that you have decided that an article by TTAC is 100% valid, as it plays into your "Ford and everyone running Ford are a bunch of flaming idiots," theory. BTW, it is Payson, not Payton. Quote Link to comment Share on other sites More sharing options...
twintornados Posted March 23, 2013 Share Posted March 23, 2013 .... Oh well, everything has a defined life span. As does your post countdown to a (not so) random mention about your Porsche....or Metro Detroit..... 1 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted March 24, 2013 Share Posted March 24, 2013 CD4.3 was begun in late 2011, so by my estimations Ford is approximately 18 months into the project and should be approaching final design lock in and approval late this year. Quote Link to comment Share on other sites More sharing options...
ausrutherford Posted March 24, 2013 Share Posted March 24, 2013 Also...didn't Ford just announce that Taurus and MKS production for their next-generations would move to Flat Rock? It was not announced. However, from what i have seen, Taurus was scheduled for TWo plants. That could however just mean the PI will stay in current form til the Explorer goes to CD4. _____ AS JPD said, CD4.3 is all set. Taurus, MkS, Explorer, Lincoln Explorer. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted March 24, 2013 Share Posted March 24, 2013 What's the bet that Taurus AND Explorer switch to CD4, that way the whole of Chicago switches over with a lot less disruption... Quote Link to comment Share on other sites More sharing options...
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