mackinaw Posted June 18, 2018 Share Posted June 18, 2018 "Ford Motor Co. has told U.S. dealers that the next-generation Lincoln MKC will be renamed the Corsair when the compact luxury crossover is redesigned in 2020, Automotive News has learned. Dealers were shown the Corsair, along with the next-generation Ford Escape, Explorer, Mach 1 battery-electric crossover, a small off-road SUV and a Lincoln Continental sedan with suicide doors late last month at a meeting in Orlando, according to those in the room. But the sources cautioned that Ford could change the Corsair's name before the vehicle goes into production." http://www.autonews.com/article/20180618/OEM04/180619771/lincolns-next-gen-mkc-to-be-called-corsair Quote Link to comment Share on other sites More sharing options...
92merc Posted June 18, 2018 Share Posted June 18, 2018 Only reason I can see Corsair name is it matches the C name in MKC. Outside of that, I think the name has absolutely nothing going for it. Please, Please call it something different! 1 Quote Link to comment Share on other sites More sharing options...
MY93SHO Posted June 18, 2018 Share Posted June 18, 2018 Only reason I can see Corsair name is it matches the C name in MKC. Outside of that, I think the name has absolutely nothing going for it. Please, Please call it something different! Fits with the nautical theme, nothing wrong with it. 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted June 18, 2018 Share Posted June 18, 2018 It fits with the Aviator, Navigator and Continental theme. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted June 18, 2018 Share Posted June 18, 2018 My problem is that it sounds like an old name. Quote Link to comment Share on other sites More sharing options...
Moosetang Posted June 18, 2018 Share Posted June 18, 2018 My problem is that it sounds like an old name. So does Contintental, I think it will be fine. Quote Link to comment Share on other sites More sharing options...
jasonj80 Posted June 18, 2018 Share Posted June 18, 2018 My problem is that it sounds like an old name. Well to be fair people are naming their children old classic names of late. I don't hate the name; Its still better than the stupid letter/number that everyone else uses. It was one thing when they had meaning but now it is just garbage. Quote Link to comment Share on other sites More sharing options...
92merc Posted June 18, 2018 Share Posted June 18, 2018 Most people don't know what the Corsair name means. They either mistake it for the Corvair, which most people think of as horrible. Or me being in IT, I think of Corsair memory chips for PC's. Quote Link to comment Share on other sites More sharing options...
LSchicago Posted June 18, 2018 Share Posted June 18, 2018 Corsair is a really crappy name. Sounds like a 1950 name, or too close to Corvair which was mentioned above. That name needs to GO! Quote Link to comment Share on other sites More sharing options...
LSchicago Posted June 18, 2018 Share Posted June 18, 2018 So does Contintental, I think it will be fine. At least Continental is recognizable as a classy name. 2 Quote Link to comment Share on other sites More sharing options...
akirby Posted June 18, 2018 Share Posted June 18, 2018 But honestly, how many buyers remember Corvair? I think the only thing that really matters is how it sounds. 2 Quote Link to comment Share on other sites More sharing options...
jasonj80 Posted June 18, 2018 Share Posted June 18, 2018 But honestly, how many buyers remember Corvair? I think the only thing that really matters is how it sounds. "Unsafe at any speed" The name is brought up in almost every College marketing class for the first product liability safety disaster a company had to deal with wide spread television viewing of it. Quote Link to comment Share on other sites More sharing options...
Assimilator Posted June 18, 2018 Share Posted June 18, 2018 (edited) I can get use to Corsair, I like it better than Mariner and MUCH better than Nautilus. Sure it will elicit some memories for people who know automotive history but most won't and those that do will get over it when they see the car which I think looks pretty great. I think the most regrettable thing about Corsair is that it has adorned these previous Fords. Edited June 18, 2018 by Assimilator 1 Quote Link to comment Share on other sites More sharing options...
grbeck Posted June 18, 2018 Share Posted June 18, 2018 I'm intrigued by that suicide-door version of the Continental. Automotive News is a credible source...why would Ford go to the considerable expense of making this change to a vehicle it plans to discontinue? Quote Link to comment Share on other sites More sharing options...
Assimilator Posted June 18, 2018 Share Posted June 18, 2018 (edited) I'm intrigued by that suicide-door version of the Continental. Automotive News is a credible source...why would Ford go to the considerable expense of making this change to a vehicle it plans to discontinue? I would say retrofitting Suicide Doors on the current Continental would be a huge waste of money, they either do it from the start or they don't do it at all. The Continental is particularly dated news with Aviator arriving on an awesome new platform. Edited June 18, 2018 by Assimilator Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted June 18, 2018 Share Posted June 18, 2018 cor·sairˌkôrˈser/Submitnounarchaicnoun: corsair; plural noun: corsairsa pirate.a pirate ship.a privateer, especially one operating along the southern coast of the Mediterranean in the 16th–18th centuries.Origin Nice we got the Lincoln Butt Pirate now Quote Link to comment Share on other sites More sharing options...
jcartwright99 Posted June 18, 2018 Share Posted June 18, 2018 And being the computer dork I am, thought of this first. https://www.corsair.com/us/en/Categories/Products/Memory/c/Cor_Products_Memory 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted June 18, 2018 Share Posted June 18, 2018 cor·sair ˌkôrˈser/Submit nounarchaic noun: corsair; plural noun: corsairs a pirate. a pirate ship. a privateer, especially one operating along the southern coast of the Mediterranean in the 16th–18th centuries. Origin Nice we got the Lincoln Butt Pirate now Had no idea that was the origin of the name. I guess that's where the Navy got it from. Quote Link to comment Share on other sites More sharing options...
grbeck Posted June 18, 2018 Share Posted June 18, 2018 I thought of this: https://www.google.com/search?q=matchbox+ford+corsair+with+boat&rlz=1C1GGRV_enUS756US756&tbm=isch&source=iu&ictx=1&fir=nN4Q3q-AIFQC1M%253A%252Ch0fRhvK5GPq9gM%252C_&usg=__2p-s9lmIyRxz-nomtkjbCLHRriY%3D&sa=X&ved=2ahUKEwjRsLjb6N3bAhVMnlkKHVNvCZEQ9QEwAHoECAEQKg#imgrc=rY7uajq-dmIOOM: Quote Link to comment Share on other sites More sharing options...
1984Poke Posted June 18, 2018 Share Posted June 18, 2018 (edited) Well, at least the Cyrus name that came from the aquatic-themed Matthew McConaughey ad featuring the new Lincoln Navigator driving off a ferry boat named Cyrus is not being used, at least not yet. You may recall there was some speculation that that name was being slyly put out there in a hiding in plain sight scheme. Edited June 18, 2018 by 1984Poke Quote Link to comment Share on other sites More sharing options...
jcartwright99 Posted June 18, 2018 Share Posted June 18, 2018 Does this mean Lincoln will get rid of Matthew McConaughey and hire Johnny Depp in full Pirate gear? I can hear it now Arrrrrggh! Sorry I just had to do it! 1 Quote Link to comment Share on other sites More sharing options...
MKX1960 Posted June 18, 2018 Share Posted June 18, 2018 Most people don't know what the Corsair name means. They either mistake it for the Corvair, which most people think of as horrible. Or me being in IT, I think of Corsair memory chips for PC's. It was an upper level Edsel. 1 Quote Link to comment Share on other sites More sharing options...
MKX1960 Posted June 18, 2018 Share Posted June 18, 2018 But honestly, how many buyers remember Corvair? I think the only thing that really matters is how it sounds. Most people probably don't know anything about Ralph Nader, other than what he said about the Corvair. Quote Link to comment Share on other sites More sharing options...
Assimilator Posted June 18, 2018 Share Posted June 18, 2018 Well, at least the Cyrus name that came from the aquatic-themed Matthew McConeghey (sp?) ad featuring the new Lincoln Navigator driving off a ferry boat named Cyrus isnt being used, at least not yet. You may recall there was some speculation that that name was being slyly put out there in a hiding in plain sight scheme. That was referencing the first MKC commercial with the Bull which was named "Old Cyrus", had nothing to do with their naming intentions. Quote Link to comment Share on other sites More sharing options...
ehaase Posted June 19, 2018 Share Posted June 19, 2018 Corsair would be the only Edsel name not yet reused, except for Roundup. Pacer and Citation were used on flops, but the Ranger has been successful. 1 Quote Link to comment Share on other sites More sharing options...
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