ANTAUS Posted August 8, 2022 Share Posted August 8, 2022 Autoblog.com Quote Link to comment Share on other sites More sharing options...
rperez817 Posted August 8, 2022 Share Posted August 8, 2022 2023 Ford Escape Lineup 2022 Ford Escape Lineup Base S Active SE ST Line SEL ST Line Plus Titanium ST Line Premium Platinum Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted August 8, 2022 Share Posted August 8, 2022 Why do they need three ST line trims? That is about stupid. 4 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted August 9, 2022 Share Posted August 9, 2022 36 minutes ago, silvrsvt said: Why do they need three ST line trims? That is about stupid. #marketing Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted August 9, 2022 Share Posted August 9, 2022 13 hours ago, fuzzymoomoo said: #marketing I’m guessing it’s to separate the Escape more from the Bronco Sport. Quote Link to comment Share on other sites More sharing options...
akirby Posted August 9, 2022 Share Posted August 9, 2022 I think it’s just ST-Line with 2 option packages and they’re showing how those line up with the old models. So it’s base, Active, ST-Line and Platinum and some of those have trim levels just like today. Quote Link to comment Share on other sites More sharing options...
Harley Lover Posted August 9, 2022 Share Posted August 9, 2022 It would be nice to see some of the Vignale luxury interior bits come over from Europe on the Platinum, but I have zero expectation to see that happen. Quote Link to comment Share on other sites More sharing options...
92merc Posted August 9, 2022 Share Posted August 9, 2022 I'm betting the ability to line item add features will be greatly reduced. You want BO Sound system? You pick that trim and above. You want 2.0LEB? Pick that item and above. So you're only options are FWD/AWD,/hybrid color, and trim. That will help reduce the time on the line to build. Quote Link to comment Share on other sites More sharing options...
bzcat Posted August 9, 2022 Share Posted August 9, 2022 (edited) 15 hours ago, silvrsvt said: Why do they need three ST line trims? That is about stupid. Ford has 3 sub-trims on almost all existing trim level: SE Base, SE Mid, SE High; XLT Base, XLT Mid, XLT High; Outer Banks Mid, Outer Banks High, Outer Banks Lux etc. Seems like Ford is moving Escape towards the "theme" trim design like on Bronco and Bronco Sport. Active is probably going to be like Big Bend and think of ST-Line as just another theme that is road-focused instead of off-road focused like Bad Lands. Bronco Sport theme: Base, Big Bend, Outer Banks, Bad Lands Escape theme: Based, Active, ST Line, Platinum Edited August 9, 2022 by bzcat Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted August 9, 2022 Share Posted August 9, 2022 2 hours ago, bzcat said: Ford has 3 sub-trims on almost all existing trim level: SE Base, SE Mid, SE High; XLT Base, XLT Mid, XLT High; Outer Banks Mid, Outer Banks High, Outer Banks Lux etc. Yeah I get that, but it makes no sense to break them out three different times like that chart did. Base, Active, ST-Sport and Platinum Quote Link to comment Share on other sites More sharing options...
akirby Posted August 9, 2022 Share Posted August 9, 2022 28 minutes ago, silvrsvt said: Yeah I get that, but it makes no sense to break them out three different times like that chart did. Base, Active, ST-Sport and Platinum I already explained that and it makes perfect sense. The old SEL trim is equivalent to ST-Line The old Titanium trim is equivalent to ST-Line Plus ST-Line Premium and Platinum are both above the old Titanium trim. 1 Quote Link to comment Share on other sites More sharing options...
1984Poke Posted August 9, 2022 Share Posted August 9, 2022 7 hours ago, Harley Lover said: It would be nice to see some of the Vignale luxury interior bits come over from Europe on the Platinum, but I have zero expectation to see that happen. Let me be sure I understand what you're saying (well, writing) here...are there European Escapes with nicer/more luxurious interiors than are available on U.S.-market Escape? Quote Link to comment Share on other sites More sharing options...
akirby Posted August 9, 2022 Share Posted August 9, 2022 36 minutes ago, 1984Poke said: Let me be sure I understand what you're saying (well, writing) here...are there European Escapes with nicer/more luxurious interiors than are available on U.S.-market Escape? And Mondeo and Kugas, etc. Vignale is the European version of Lincoln. 1 Quote Link to comment Share on other sites More sharing options...
Harley Lover Posted August 9, 2022 Share Posted August 9, 2022 1 hour ago, 1984Poke said: Let me be sure I understand what you're saying (well, writing) here...are there European Escapes with nicer/more luxurious interiors than are available on U.S.-market Escape? Yes. For example: 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted August 9, 2022 Share Posted August 9, 2022 1 hour ago, Harley Lover said: Yes. For example: Because Europe doesn’t have Lincoln. Quote Link to comment Share on other sites More sharing options...
T-dubz Posted August 10, 2022 Share Posted August 10, 2022 I’m in the “these names make no sense” camp. Base for any trim sounds horrible. Giving it some other name would at least make it not sound like bottom of the barrel (I hate this name on other vehicles too). Maybe they do that on purpose to push people away from that trim? Active makes it sound like it does something special, but it doesn’t. ST line would make more sense if there was an actual ST trim too. It’s all just putting lipstick on a pig if you ask me. Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted August 10, 2022 Share Posted August 10, 2022 29 minutes ago, T-dubz said: I’m in the “these names make no sense” camp. Base for any trim sounds horrible. Giving it some other name would at least make it not sound like bottom of the barrel (I hate this name on other vehicles too). Maybe they do that on purpose to push people away from that trim? Active makes it sound like it does something special, but it doesn’t. ST line would make more sense if there was an actual ST trim too. It’s all just putting lipstick on a pig if you ask me. If anything there will be no "Base" model, just an Escape Escape Active Escape ST-line Escape Platinum will be the trim lines with a badge associated with it. I'm guessing the Active model will be more adventure/off road orientated, the ST-line will look sporty and have nice wheels and the Platinum will be the luxury trim. Quote Link to comment Share on other sites More sharing options...
bzcat Posted August 10, 2022 Share Posted August 10, 2022 (edited) 1 hour ago, silvrsvt said: If anything there will be no "Base" model, just an Escape Escape Active Escape ST-line Escape Platinum will be the trim lines with a badge associated with it. I'm guessing the Active model will be more adventure/off road orientated, the ST-line will look sporty and have nice wheels and the Platinum will be the luxury trim. Agree... the cheapest model will just be "Escape". But keep in mind that is may not be "base" per se. Ford could offer it with mid package as well. I think "Escape" will just be no-theme appearance - like the current SE... anonymous looking blob. It's possible that both Active and ST-Line will be available in low, mid and high package so the difference is basically just appearance - one has more rugged looking black plastic trim, and the other has color matching everything. And Platinum will just have high and lux package with different grille like on the Explorer and F-150. Edited August 10, 2022 by bzcat Quote Link to comment Share on other sites More sharing options...
rmc523 Posted August 10, 2022 Share Posted August 10, 2022 15 hours ago, T-dubz said: I’m in the “these names make no sense” camp. Base for any trim sounds horrible. Giving it some other name would at least make it not sound like bottom of the barrel (I hate this name on other vehicles too). Maybe they do that on purpose to push people away from that trim? Active makes it sound like it does something special, but it doesn’t. ST line would make more sense if there was an actual ST trim too. It’s all just putting lipstick on a pig if you ask me. I think Base will likely be the fleet version that most retail customers won’t get. And it’ll more be referred to as “Escape” as others have said, but they have to give it a differentiation for the order guide. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted August 10, 2022 Share Posted August 10, 2022 EX - Expensive REX - Really Expensive UEX - Unbelievably Expensive 3 5 Quote Link to comment Share on other sites More sharing options...
akirby Posted August 10, 2022 Share Posted August 10, 2022 I remember Honda in the early 90s. DX LX EX A/C was a dealer add on. Later they added EX-L with leather. Very simple. 1 Quote Link to comment Share on other sites More sharing options...
rperez817 Posted August 10, 2022 Share Posted August 10, 2022 23 minutes ago, akirby said: I remember Honda in the early 90s. DX LX EX A/C was a dealer add on. Later they added EX-L with leather. Very simple. Honda seems to be returning to its "we make it simple" philosophy with trim levels for its automobiles. For example, 2023 Honda CR-V is offered in 2 gasoline-only trims and 2 hybrid-only trims. EX EX-L Sport Hybrid Sport Touring Hybrid Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted August 10, 2022 Share Posted August 10, 2022 On 8/9/2022 at 1:56 PM, akirby said: I already explained that and it makes perfect sense. The old SEL trim is equivalent to ST-Line The old Titanium trim is equivalent to ST-Line Plus ST-Line Premium and Platinum are both above the old Titanium trim. Sure, it makes sense to us who pay close attention to this sort of thing but I still think that's too confusing to the average customer. Keep It Simple, Stupid. 2 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted August 10, 2022 Share Posted August 10, 2022 3 hours ago, akirby said: I remember Honda in the early 90s. DX LX EX A/C was a dealer add on. Later they added EX-L with leather. Very simple. I’m sure that Honda misses those days too, I’m staggered at the change…. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted August 10, 2022 Share Posted August 10, 2022 1 hour ago, fuzzymoomoo said: Sure, it makes sense to us who pay close attention to this sort of thing but I still think that's too confusing to the average customer. Keep It Simple, Stupid. That should be Ford’s marketing mission statement 1 Quote Link to comment Share on other sites More sharing options...
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