rmc523 Posted February 3 Share Posted February 3 https://s201.q4cdn.com/693218008/files/doc_news/2025/Feb/03/Ford-U-S-January-2025-Sales-Release.pdf I'll add my charts to this when I get a chance to. 1 Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted February 3 Share Posted February 3 Looks like most of the losses where due the 2025 Maverick going into production and the Mustang still having issues? Quote Link to comment Share on other sites More sharing options...
rmc523 Posted February 3 Author Share Posted February 3 Not very many bright spots on there. Bronco was up, as was Mach E. F-series up 20.4%. Nautilus up too. I'd imagine Expedition and Navigator are suffering from model changeover right now. Otherwise, most everything was down - Mustang's numbers continue to drop by 1/3.... Quote Link to comment Share on other sites More sharing options...
akirby Posted February 3 Share Posted February 3 22 minutes ago, Sherminator98 said: Looks like most of the losses where due the 2025 Maverick going into production and the Mustang still having issues? Mostly Edge being discontinued - that was $7k out of the $10k drop. Maverick and Explorer were the other big ones. Mustang was a big percentage but small numbers, Quote Link to comment Share on other sites More sharing options...
Rick73 Posted February 3 Share Posted February 3 34 minutes ago, akirby said: Mostly Edge being discontinued - that was $7k out of the $10k drop. Maverick and Explorer were the other big ones. Mustang was a big percentage but small numbers, Yeah, Edge, Explorer, and Maverick. On the other hand Ranger did well which is good to see. I keep wondering how much of Maverick decline is due to controversial new front end that many don’t like. The previous front end looked far better to me. Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted February 3 Share Posted February 3 17 minutes ago, Rick73 said: I keep wondering how much of Maverick decline is due to controversial new front end that many don’t like. The previous front end looked far better to me. IMO that was the weakest part of the Maverick, i prefer the 2025 front end better. 6 Quote Link to comment Share on other sites More sharing options...
scode1 Posted February 3 Share Posted February 3 2024 Maverick XLT's have had a "Delivery Hold" since the late November for a rear camera recall. That is probably the reason for Maverick" lower numbers. 1 Quote Link to comment Share on other sites More sharing options...
HotRunrGuy Posted February 3 Share Posted February 3 23 minutes ago, Rick73 said: Yeah, Edge, Explorer, and Maverick. On the other hand Ranger did well which is good to see. I keep wondering how much of Maverick decline is due to controversial new front end that many don’t like. The previous front end looked far better to me. Maverick had a shipping hold after the new version went into production, can't sell what you don't ship. Plus the MY24 XL's & XLT's are STILL under a stop sale due to the reverse camera issue. I'm surprised they found 8K Lariats to sell,,,,, HRG 1 Quote Link to comment Share on other sites More sharing options...
Rick73 Posted February 3 Share Posted February 3 43 minutes ago, HotRunrGuy said: Maverick had a shipping hold after the new version went into production, can't sell what you don't ship. Plus the MY24 XL's & XLT's are STILL under a stop sale due to the reverse camera issue. I'm surprised they found 8K Lariats to sell,,,,, HRG I hope that’s all it is. From aesthetics point of view, the addition of what appears like two small snow plows under the headlights look completely out of place to me; like they were just stuck on there to fill a gap. It’s very polarizing from what I’ve read. Other than that the AWD Hybrid with 4,000-pound tow rating and also flat towable is promising. Quote Link to comment Share on other sites More sharing options...
bzcat Posted February 3 Share Posted February 3 The big drop in Explorer is concerning. Hyundai Palisades came out after the current Explorer and there is already a new gen which will be on sale in a few months time. The speed at which competitors are moving in this segment really reminds me of the final decade of Taurus when Ford just couldn't keep up and can only chase fleet sales. 7 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted February 3 Author Share Posted February 3 2 hours ago, Rick73 said: Yeah, Edge, Explorer, and Maverick. On the other hand Ranger did well which is good to see. I keep wondering how much of Maverick decline is due to controversial new front end that many don’t like. The previous front end looked far better to me. I have yet to even see a new '25 Maverick, so I don't think it's related to styling - I don't think they're at dealers yet. 1 minute ago, bzcat said: The big drop in Explorer is concerning. Hyundai Palisades came out after the current Explorer and there is already a new gen which will be on sale in a few months time. The speed at which competitors are moving in this segment really reminds me of the final decade of Taurus when Ford just couldn't keep up and can only chase fleet sales. I don't think it's anywhere near that dire, but Ford definitely needs to get its act together and have more regular/consistent refreshes and redesigns, especially on important products. 1 Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted February 4 Share Posted February 4 5 hours ago, bzcat said: The big drop in Explorer is concerning. Hyundai Palisades came out after the current Explorer and there is already a new gen which will be on sale in a few months time. The speed at which competitors are moving in this segment really reminds me of the final decade of Taurus when Ford just couldn't keep up and can only chase fleet sales. The Palisades and Telluride where extremely popular in my area when they first came out and now I struggle to see them. The refreshed models went backwards in the looks dept IMO 1 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted February 4 Share Posted February 4 Inventory numbers on page 2 of this link https://s201.q4cdn.com/693218008/files/doc_news/2025/Feb/03/January-Sales-Tables.pdf Quote Link to comment Share on other sites More sharing options...
sullynd Posted February 4 Share Posted February 4 12 hours ago, Sherminator98 said: The Palisades and Telluride where extremely popular in my area when they first came out and now I struggle to see them. The refreshed models went backwards in the looks dept IMO Agreed. The original Palisade was inoffensive. The Telluride was handsome. Both got beat with an ugly stick. Quote Link to comment Share on other sites More sharing options...
Chrisgb Posted February 4 Share Posted February 4 I think that we would need to see the monthly estimates from the other mfr's to see if there was a widespread decline. There was some tough weather across the country in January, which likely depressed sales. Compounding that, I think that in the Explorer's case, it's a combination product mix and option structure that may be contributing to a steep decline. I only have empirical data on one sale, mine, but our dealer had no ST-Lines with the standard 35-30-35 2nd row, and none could be located within a reasonable distance. We ordered a Rapid red ST-Line with the std. 2nd row seat. We have a build date of 3/3, so March or April sales will be +1, lol. Other nitpicks is that Rapid Red is not available on the Active, and other brands have wireless charging and integrated cornering lamps standard or optional on lower or mid-level trims. Dealer integrity is important to us, so that was a major reason that we bought our fifth new Ford from this dealer, and nosing ahead of a Mazda CX9. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted February 4 Author Share Posted February 4 9 hours ago, jpd80 said: Inventory numbers on page 2 of this link https://s201.q4cdn.com/693218008/files/doc_news/2025/Feb/03/January-Sales-Tables.pdf Thanks for posting this - the link I found didn't have the inventory numbers with it. 2 hours ago, sullynd said: Agreed. The original Palisade was inoffensive. The Telluride was handsome. Both got beat with an ugly stick. HK and Kia especially now have by far the worst wheel designs of anyone - all the new wheels look terrible. 1 Quote Link to comment Share on other sites More sharing options...
blazerdude20 Posted February 4 Share Posted February 4 The title says 2026. Thought I skipped the year, but alas no luck. Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted February 4 Share Posted February 4 7 minutes ago, blazerdude20 said: The title says 2026. Thought I skipped the year, but alas no luck. hahah too bad-fixed it Quote Link to comment Share on other sites More sharing options...
rmc523 Posted February 4 Author Share Posted February 4 2 hours ago, blazerdude20 said: The title says 2026. Thought I skipped the year, but alas no luck. Oops, that's what I get for quickly throwing it up. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted February 4 Share Posted February 4 (edited) Something to consider regarding Ford’s January sales is current inventory levels. Some examples Escape ……………46,000 Bronco Sport……35,900 Bronco…………….43,000 Explorer…………..40,600 Maverick………….42,900. (Hearing there’s a Hold?) Transit Van………43,900 Ranger…………….16,000 F Series…….….230,000 Given the abundance of the above vehicles, it looks like buyer resistance is a genuine thing but hard to figure if it’s just price or whether buyers seek 25YM vs 24YM - I’ll leave that to observations by our local contributors. Edited February 4 by jpd80 Quote Link to comment Share on other sites More sharing options...
T-dubz Posted February 5 Share Posted February 5 Most of the big % changes can be explained. Bronco has the 25’s coming out and the 24’s have some good discounts on them. The Mach e had some pretty big rebates. Maverick has supply issues. Ranger had supply issues last year. The only two I can’t really figure out are the explorer and transit. Explorer just had a refresh with a much improved interior. Whats its issue? Transit with a 45% drop, what’s the deal there? Quote Link to comment Share on other sites More sharing options...
tbone Posted February 5 Share Posted February 5 1 hour ago, T-dubz said: The only two I can’t really figure out are the explorer and transit. Explorer just had a refresh with a much improved interior. Whats its issue? Transit with a 45% drop, what’s the deal there? I still personally believe the Explorer’s lack of substantial change is a compounding factor. The 25 should’ve been an all new model not a midcycle refresh. It’s one of the reasons I’m not buying one. 2 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted February 5 Author Share Posted February 5 10 hours ago, T-dubz said: Most of the big % changes can be explained. Bronco has the 25’s coming out and the 24’s have some good discounts on them. The Mach e had some pretty big rebates. Maverick has supply issues. Ranger had supply issues last year. The only two I can’t really figure out are the explorer and transit. Explorer just had a refresh with a much improved interior. Whats its issue? Transit with a 45% drop, what’s the deal there? Maybe production pause and/or new models are trickling into dealers? Only thing I can think of. 8 hours ago, tbone said: I still personally believe the Explorer’s lack of substantial change is a compounding factor. The 25 should’ve been an all new model not a midcycle refresh. It’s one of the reasons I’m not buying one. That was my point in one of the posts either on this thread or another (can't remember which) - Ford slams the brakes on plans and then leaves major gaps in product cadence, and then pushes their refresh into what should be a redesign timeline. If they followed the 3/6 refresh/redesign timeline, the refresh should've happened for '23 or '24 at the latest, with a new model being for '26 or '27 (granting an additional year because of covid), but for some reason, they keep going long on Explorer redesigns, and I think they've been lucky with sales remaining stable. Quote Link to comment Share on other sites More sharing options...
twintornados Posted February 5 Share Posted February 5 (edited) On 2/3/2025 at 12:02 PM, Rick73 said: .... I keep wondering how much of Maverick decline is due to controversial new front end that many don’t like. The previous front end looked far better to me. The new design didn't stop me from ordering one yesterday....2025 Maverick Lariat AWD Hybrid, 4K tow Eruption Green....the one I looked at on the lot on Saturday was dealer traded when I went back Monday afternoon.... Edited February 5 by twintornados 3 Quote Link to comment Share on other sites More sharing options...
Rick73 Posted February 5 Share Posted February 5 16 minutes ago, twintornados said: The new design didn't stop me from ordering one yesterday....2025 Maverick Lariat AWD Hybrid, 4K tow Eruption Green....the one I looked at on the lot on Saturday was dealer traded when I went back Monday afternoon.... Great to hear. Expect the AWD Hybrid with 4,000-pound tow package will be a big seller. Just adding AWD option to Hybrid should help sales IMO. For what it’s worth, the newest 2025 FORD RV & TRAILER TOWING GUIDE shows the AWD Hybrid as 4-wheel-down towable behind motorhomes, which might help some too. Quote Link to comment Share on other sites More sharing options...
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