Or, you could add the link instead of using "google share" ...   https://www.autoblog.com/news/gm-eyes-1-billion-army-deal-for-10000-colorado-based-vehicles

This is from Autoblog, which I believe to be reputable. The headline is "GM eyes $1 billion Army deal for 10,000 Colorado based vehicles." If you don't want to click on the link, go to Autoblog on YOUR browser and type in or look for that headline. My main purpose is to inform you of automotive news. If you don't want to click on link or pursue it any further, then fine.   https://share.google/IG5w14gUVLMGBljnx

This is from a source named Futurism. If you don't want to click on the link, then don't. The headline is "It's looking like the Cybertruck is the biggest flop in Automotive History" and it goes on to say worse than the Edsel! So type that headline into your OWN browser and it should come up. https://share.google/pUVf7E010OuJT5QU4

Prescott, WI: we're staying the same generally over the last couple of weeks..$3.99 87E10 and 91E0 $1-1.20 higher.

Darn!  I was hoping there was some dark conspiracy to all this.  And a new $15,000 F-150 painted in some oddball color...

I guarantee loaded super duties are more profitable.  As for the engine who gives a shit if expy gets it.  It has 450 hp and 510 lb/ft - more than the regular escalade.  Ride quality is the only significant shortfall.     And you don't spend money improving something that won't give you ROI when there are bigger fish to fry.

While I agree with most of what you say, Ford put themselves in a box by only having three plants to make F Series and the SUVs and that also comes from prioritising crew cab pickups as premium products long  before GM did and even to this day, GM pushes much harder with those BOF SUV sales  than Ford….shoots and ladders  or is Ford missing truly missing out against Cadillac and Tahoe/ Yukon Denali?   It’s also the reason why Ford could not manage Performance Auto Group, chasing after those premium customers with regular and expensive upgrades is hard to justify when your primary sales market is the level below…   In the past Ford has spent a ton of money on Lincoln variants but criticised for less differentiation for the money spent. Ford is getting better at this, the current versions seem to be much better.

Maybe different engines, also some difference in tech like GM does with Cadillac and the other brands.   agree!  also agree. They should pay attention to the competition to make the Lincoln products better, a true competitor to its rival. To give and example: we have read some greats reviews about the Expedition, even winning some comparisons,  but that hasn't been the case about the Navi.....why? because aside from the different exterior/interior, it is the same and that is not enough to compete in a different segment (lack of tech, ride quality, etc.). Now the Expy even has the same engine output that the Navi. The Navigator been the highest priced FMC product should be the best of the best and it isn't.  yeah, but considering Lincoln is about that mantra, ride quality shouldn't been a shortcoming! Also I have a doubt, a Super Duty or an Expedition generate more profit than a Navigator? I mean the Navi shares a lot with the Expy and F-150 and cost a lot more.......I've read somewhere that the Escalade generates a lot of profit to GM, why the Navi can't?

don't know if it is lack of commitment, the fact that they don't know how to do it, or just can't

I can’t go along with you there. He was fired for doing something that he verifiably did not do, then found another job. Dunno about you, but if a company calls me a thief and a liar then fires me without proof, there’s not a chance in hell I’m going back to work for them, especially if I’m already working for someone else.    The company deserves to get smacked hard for this.