That's the way it seems.  They list on the options how difficult the install is so you know what you're getting yourself into.

Perhaps anecdotal evidence, but I saw two posts on Instagram about the Slate truck, and the majority of them were talking about it's too expensive for what you get (or rather don't get).  If this thing were $5k cheaper, they'd be on to something.

I was just trying to understand what you were trying to say there.   I can't really think of any other unique truck to slot in there...   See, I don't see the point of Ranger Super Duty here - we have F-150, whereas other markets don't.    

I didn't even see power windows on the option list, unless I just missed it.

Yup, at that point, I'd just go with a Maverick and have more stuff standard.     What I haven't figured out is even if you order it with all those things, they still make it "blank" and then ship you the parts in the bed essentially?

Keep in mind you have to install the accessories yourself.  I definitely wouldn't want to be in charge of putting the wrap on!

Yea, exactly. In the example below, Asbury Automotive (a dealership group based in Atlanta with 158 new car dealerships in 14 states including several Ford stores) says that parts and repairs account for 15% of its revenue but 50% of its gross profit  

Lots of confusing info coming out at the moment, sorry if I seem to be adding to that     Like we often say, if you don’t like/understand Ford’s plans, just wait a few months for the new one…   on a slightly different approach, Lots of ideas about what’s going into TTP, I hope Ford clarifies this soon but maybe what they’ve decided to build there needs to stay under wraps because it would be too easy for GM/Stellantis to counter it this far out?   I just hope Ford does something more with Ranger Super Duty, there’s some good engineering in that package that could be shared in perhaps different way/vehicle in the US market?

Slate also has some pre-configured designs in the Need Some Inspiration? section of the site. The High Visibility design is about $29k before taxes and fees. Not bad for folks who appreciate the minimalist, DIY approach to cars and trucks.        

Yeah, I built one. With a wrap, upgraded head and tail lights, fog lights, upgraded bumpers, center console, speakers, and a few other small items, I was already at 29k. And that’s still without most of the creature comforts most people are used to.   im guessing the battery pack costs slate maybe 5-7k? Even in the blank slate, I can’t see how everything else besides the battery costs 18-20k.