I was just trying to understand what you were trying to say there.   I can't really think of any other unique truck to slot in there...   See, I don't see the point of Ranger Super Duty here - we have F-150, whereas other markets don't.    

I didn't even see power windows on the option list, unless I just missed it.

Yup, at that point, I'd just go with a Maverick and have more stuff standard.     What I haven't figured out is even if you order it with all those things, they still make it "blank" and then ship you the parts in the bed essentially?

Keep in mind you have to install the accessories yourself.  I definitely wouldn't want to be in charge of putting the wrap on!

Yea, exactly. In the example below, Asbury Automotive (a dealership group based in Atlanta with 158 new car dealerships in 14 states including several Ford stores) says that parts and repairs account for 15% of its revenue but 50% of its gross profit  

Lots of confusing info coming out at the moment, sorry if I seem to be adding to that     Like we often say, if you don’t like/understand Ford’s plans, just wait a few months for the new one…   on a slightly different approach, Lots of ideas about what’s going into TTP, I hope Ford clarifies this soon but maybe what they’ve decided to build there needs to stay under wraps because it would be too easy for GM/Stellantis to counter it this far out?   I just hope Ford does something more with Ranger Super Duty, there’s some good engineering in that package that could be shared in perhaps different way/vehicle in the US market?

Slate also has some pre-configured designs in the Need Some Inspiration? section of the site. The High Visibility design is about $29k before taxes and fees. Not bad for folks who appreciate the minimalist, DIY approach to cars and trucks.        

Yeah, I built one. With a wrap, upgraded head and tail lights, fog lights, upgraded bumpers, center console, speakers, and a few other small items, I was already at 29k. And that’s still without most of the creature comforts most people are used to.   im guessing the battery pack costs slate maybe 5-7k? Even in the blank slate, I can’t see how everything else besides the battery costs 18-20k.

I'm skeptical of this product and how it will do.... After seeing the official pricepoint and option costs, I can see the appeal of a cheap "who cares" type truck, and it seems like a great concept.....however, given its lack of features I feel it will struggle to find buyers even at the $25k starting price point. I think most of today's buyers are conditioned for a certain level of standard features (i.e. auto transmissions, power windows are two quick examples of previously "cheap" items that wouldn't be standard that have now become standard in nearly everything), and that once most buyers see that, they'll start checking option boxes and quickly realize how many things they'll have to add where you start getting into the price brackets of other vehicles. I think there'll be a market, I'm just not sure how strong/deep of a market.   I added some features, and the total quickly ballooned to $29k not including an unknown destination charge.  Sure there were some options that could be nixed, but still...

Yea, the first gen Element was a great product, actually a little too innovative when it first came out. A MotorBiscuit contributor wrote a few years ago,   Honda Element has recently become something of a cult classic. It was a little too far ahead of its time in 2003, but now its fans have caught up. Here are some reasons why they love it.   The Element handles reasonably well for a box on wheels, and it has a small footprint for parking. Its novel configuration makes it easy to load large, odd-shaped cargo. And it has an immediately recognizable profile. These features have great appeal for many owners.   Some fans take their Elements on camping, biking, or surfing trips, just as Honda’s designers intended. There’s plenty of space in the rear for any kind of sports equipment, including bigger stuff like a Honda Grom or kitesurfing gear.   The Element’s roominess also has made fans out of delivery folks, service people, musicians, and artists. It’s a proven kid and dog mover as well. Enthusiasts of the Element appreciate its versatility, utility and, yes, its eccentricities. So, the question on many fans’ minds is: will Honda bring the Element back? We hope so, and soon.   Sounds like the big shots at Honda now answered that question. 😎