Icons are vehicles that are instantly recognizable as a Ford and have a long history and are among the best in their class.  Everybody knows F150, GT, Mustang and Explorer are Fords.  Show 100 people a debadged Maverick and you’d be lucky if half know it’s a Ford.  It’s too new.  And Transit is only well known in the fleet world.   Thats totally separate from the desirable vehicles that Farley wants.  Some icons fit that role, some may not.  But you keep Icons like Mustang even if they’re not profitable - because it’s an icon of Ford Motor Company with a 60 year history.

Yes, I expect that applies to all brands and most vehicles as well.  Even Tesla may lose repeat buyers over time.

It will be interesting to see how the Cummins Octane engine performs in fuel economy when powering larger trucks because it relies on turbo boost for rated power and torque.  In the past, turbo gas engines have not been particularly fuel efficient under heavy loads like they will see in large and heavy trucks.  Granted, initial Cummins specs suggest turbo boost must be relatively limited compared to common ICE vehicles similar to EcoBoost.

The B7.2 is supposed to start in 27CY.  That engine will be diesel only, though, and they will still offer the 6.7 Octane in 2027CY and going forward as well.   (Until at least 29CY when their chart ended....LOL.)   In addition, there will not be a B6.7N (natural gas) in 27CY but there is supposed to be a B6.7 Propane instead.  That being said, the natural gas/propane programs are always more at risk for changes/cancellations so we'll see.   

My 2 cents:  Original Maverick car was entry level commodity and hardly iconic if I recall correctly.  It was cheaper and roomier than a Mustang, but image not comparable.  I suppose Maverick can be associated with Wild West much like a Mustang or Bronco, which may be why Ford recycled for new pickup.  Also IIRC, Transit name was already in use in Europe (and maybe Mexico) when Transit van was first offered in US, so using the same name for the van made sense.  Excursion was a popular truck/SUV the first full year, but sales declined steadily over the next four years after that before it was cancelled.  It has a good following even today because it was so different, but does that make it iconic?  I don’t really know, but in my opinion “brand” or “name” only goes so far.  The vehicle must have substance or value, not just a notable name.

Here lies a possible problem-there might be a number of Honda evangelists that wanted an EV from Honda, but once that demand is satisfied...can they actually keep growing it?   That is why first 6 months or so of "great" sales often doesn't translate into longer term success. 

Funny story,  Picture it, 1995 Miami, first job.  Owners mother comes in shows off her Lexus Es300...She hated it. She looks out the window in front of the business"OH I wish I could buy that" (it was my mothers 94 740iL-it was blocking my car in the garage so took hers) and I'm like, yeah it's my mothers,  you can afford that, you own the franchise owner and own a few stores "why didn't you?"  she like "I can't I'm Jewish" I'm like "Ok so splurge a little"...shes like "NO Anthony you don't get it, I'm Jewish, I can't own a German vehicle"... I'm like "hm didn't know that was a concern"....   A week later she shows up with a new Ford Explorer...She was sssoooo happy...she shows it off and guess what I said "Hmm I thought you couldn't own a German vehicle"...she's says "Hmm this is a Ford"  I tell her "look at your Monroney sticker, Your engine was made in Cologe Germany, as well as your transmission!"...  She was not happy...surprised she didn't fire me, oh she hated me, but I was the best employee they had LOL   Maybe it takes a generation but honestly after awhile, people stop caring...Look where Hyundai is today, after hearing in the 80s/90s "OH I will never"....Bad credit and cheap prices are sometimes way of converting LOL

Enlighten me on how you view Ford's icons past and present. Where I'm coming from, I'm viewing Ford's icons as products they made that helped to establish who they were as a brand, that stuck out from the crowd and made Ford the pillar of exciting cars that they are today.    Things like transit and maverick may not seem like icons, but apparently Farley looks at it differently. 

I don’t think you understand what Icon means.  It does not mean popular.

Maverick and transit as well. But these are existing icons that Ford already makes. Moving forward, they've talked about bringing back other iconic vehicles, products and nameplates they currently aren't offering. That's the issue.    Beyond excursion, can you think of any iconic utilities and trucks from Ford's past they currently aren't offering? Because if someone says to me "What sort of iconic nameplates does Ford have that they currently aren't utilizing?" The answers that spring to mind are things like escort, Galaxy, gt, RS 200, all cars.