Not sure how that is going to work with USMC deal that he implemented...I'm guessing that the tariffs are going to be used as leverage for other things that are more important.
Latest report is he intends to move forward with 25% tariff on all goods from Mexico and Canada.
That will hurt all the wrong people, it takes companies years to rip up plans and change to something else.
The other issue is electricity in the EU costs a lot more then it does in other places in the world
I saw an article where someone was driving a Mach E to go some place in the UK and mentioned it cost a pound or two in electrical costs vs 34 pence it would cost in a Mazda 3 or something they normally used.
Sometimes people are hired for their managerial skills. Being a Chief Creative Officer may see him overseeing a design staff that does all the work. Ralph Gilles, Chief Design Officer of Stellantis, admitted on "Autoline After Hours" that he hasn't drawn a new car in years. The people he hired do the designing.
What I find interesting is that Gerry McGovern (was at Ford 20(?) years ago) is still there, I think as 'Chief Creative Officer' or some such title. He never made a big splash at Ford in the design realm.
Ford AUS have a good subcontractors that does the post factory RHD on F150,
I still feel that it’s a bit big for our market and the SD Ranger is a better fit.
Still, it’s good to see the F Trucks out and about on our roads, impressive.
And that will probably exacerbate the slow down in BEV sales with people choosing
lower priced alternatives, perhaps as a get through for the next few years
True, there are a variety of reasons. However, forcing people to buy more expensive vehicles certainly doesn’t help. It’s an unintended and undesirable consequence of mandates and regulations that force buyers into higher-cost BEVs and PHEVs.
Even the cost and therefore sales volume of ICE vehicles are adversely affected indirectly when manufacturers have to subsidize cost of building higher-cost HEVs to achieve fuel economy and emission goals. It may be a great thing for the environment but can be a drag on economies at same time IMO.
IIRC most initial proposals were based on BEVs costing less to own, which had it materialized, may have been good for economies. However, initial cost projections were way too optimistic, and real total costs are tapping the brakes on the entire adoption process.