How many times are you going to post this??

How many times are you going to post this?? 

I had no iudea that This van was so Extra 180KWh Battery Class-leading Range +110 miles Class-leading Payload + 500lbs Class leading price +$28k vs the Transit EV 

Choice is an illusion created between those with power and those without." – Merovingian   I did an AI search on "the marketing of pickup Truck in the USA" It is more Focused on image and cultural identity than utility. When did the Crown Vic become less rugged, more feminine, and less American?  My point is that marketing of Light trucks is the primary reason for their popularity, and that the investments in marketing are drivven purely by Automaker profitabl8ity.  Which Makes Sense If take this from Economics 101 to Econ 202, you realize that Markets are not there to benefit the seller but must also provide an equal value for the buyer.  When this imbalance becomes terminal, I.E. people can't afford the product; it should force the Seller to adjust their prices.  Of course, this isn't happening, consumers have access to Credit, leasing, longer payback periods, subsidized interest rates, and most importantly no alternatives to driving, Making car buyers the ultimate captive audience. I feel the last 50 years have been a shell game to monetize every part of our existence, maintaining a standard of living by forcing 2 income households, access to easy credit, etc. Anyone that doesn't think this is scam is delusional. #Marvin-out-out

How many times are you going to post this??

Being affordable and making a profit are two completely different things. Business are beholden to their stakeholders to make a profit.   What is affordable to one person may not be to another. That is bore out by the average cost of a new car being around 50K. And the largest segment worldwide being the compact CUV, which is what? $30-80K in the US, depending on what model your talking about?    People will also overbuy what they actually need in a vehicle too, just so they aren't inconvenienced, perceived or not.    In the grand scheme of things cars can be nothing more then 1-2 seat vehicle to get to and from work for the vast majority of people. But that would never work unless they could make it super cheap and a company can actually profit off it. 

People like full sized trucks for the same reason they bought crown vics and town cars.  Plus knowing you can tow or haul just about anything.  Nothing to do with marketing or chicken tax.

Don’t think that is true. Customers have the freedom to embrace or reject any automotive product as they see fit. The rejection of large BEV pickups is a recent example.

I don't think I am.    There are two narratives One is that people have always wanted behemoth vehicles for reasonable reasons and automakers are simply meeting that demand. The other is that the author makers created demand through marketing, regulatory capture (chicken tax) and federal tax policy that allows such" luxury" vehicles to be used as a tax write off. Today, more than ever you shouldn't assume that corporations base investments on meeting the needs of the customer but do so to maximize ROI at the customer's or society's expense.   The narrative that people hate small cheap vehicles only serves the needs of corporate interest and don't represent the wants and needs of the marketplace.   Which is why I, and others like the bolt, it represents something that's is rare in the United States market these days. Practical, and affordable mobility.    -MarvinOut  

Talking about full-size pickups and Bolts, seeing them together for easier size comparison at a GM event reveals why even GM executives worry about 9,000-pound pickups like Hummer and Chevy Silverado EVs.  Some people actually prefer smaller vehicles for many reasons but will realistically avoid them primarily for safety reasons.  An unintended consequence of huge pickups used for daily transportation by many drivers is that they discourage adoption of smaller-size vehicles.   Pictures from InsideEVs article provide perspective.  Full size truck may be parked slightly farther from curve, but size dwarfs Bolt nonetheless which at close to 4,000 pounds is fairly roomy for 4 adults.  Bolt may not be large but it’s not an Izetta or Smart Car either.    https://insideevs.com/news/776958/2027-chevrolet-bolt-live-impressions/