What scares me is I see Ford making similar mistakes to the lead up to the '08 crash. Assuming most consumers want expensive, large vehicles. Having small, inexpensive vehicles with great fuel economy is a fantastic way to future proof your lineup, even if it's not as profitable as making 50 grand SUVs and above.
The maverick is good, but Ford needs more in that space.
Rest of the world consumers in general. It's only in the US where small cars are pictured as cheap cars, in Europe and Asia for example, many people buy small cars/ small crossovers/ small MPVs.
Yea, good examples rmc523 and Captainp4. My 2022 F-150 Lightning had three recalls, two of which were handled via OTA software updates.
NHTSA gives Ford, Tesla, and automakers the nudge to classify even minor things as recalls if they can potentially fall under the category of "fails to meet minimum safety standards":
It seems dangerous to ignore the majority of Vehielce shoppers, hoping that a minority of well-off buyers will choose your product over the competition.
During Ford's "One Ford" era, Ford of Europe took care of small car development for Europe and pretty much the Rest of the World.
Ford has one of the most incomplete passenger vehicle lineups now and American Ford models are usually niche models when exported to other parts of the world, they're either too expensive or too big. The world still needs models like the Fiesta and EcoSport SUV. Right now, Ford has the subcompact Puma crossover but it doesn't sell it in global markets despite the subcompact B-segment being one of the most popular segments in most markets outside North America.