Morgan20 spelled out mustang’s CAFE issue with facts fairly well and he worked for Ford. Did you even read it? Selling more F150s is irrelevant.
It’s not that they don’t want to sell any Mustangs. But raising prices and pushing more high end models like dark horse raises profit and limits CAFE non compliance at the same time, If they added more low end sales through price reductions or made cheaper base models then any added profit could be offset or surpassed by CAFE fines. That’s why Ford is favoring larger vehicles because they get lower CAFE targets.
No exec is ever going to say we’re limiting sales due to CAFE. That would be stupid. They do it by raising prices If Mustang wasn’t an Icon it would have been killed already.
My old company did this with services they didn’t want to sell but weren’t allowed to discontinue. Make it less desirable and make as much profit on whatever was left.
Auto mfrs do all sorts of contortions and gyrations for CAFE. I remember in late 1999 they deleted the rear headrests on the Lincoln LS v8 sport models because the weight savings dropped them into a different CAFE category.
So since you want to use facts here:
Mustang sales the past couple of years:
https://www.goodcarbadcar.net/ford-mustang-sales-figures/
Mustang Sales from last month:
So if Ford didn't experience Supply constraints last month, the would have actually sold about 3-4K more Mustangs (using December 2023s numbers) this past year vs 2023s yearly total.
What this all boils down to is manufactured outrage using the Mach E as ammunition when it was just a fluke month that screwed yearly sales totals up.
As for the CAFE comments-Mustang sales have been on a downward trend since 2015...so depending on how the CAFE enforcement has changed since then, that would just add smoke to support that fire.
Sell more F150’s? Oh wait…your POV regarding CAFE rules being a major factor in lack of Mustang sales defies logic. I suppose when the new administration relaxes CAFE requirements, we should expect a notable increase in Mustang sales?
Why wouldn’t Ford admit to CAFE regulations being the only factor in not building/selling more Mustangs. I will trust a factual source and Ford execs over a random post on an Internet forum to draw my own conclusions (instead of “reading between the lines”).
https://www.reuters.com/business/autos-transportation/new-us-truck-suv-fuel-economy-rules-much-less-stringent-than-original-proposal-2024-06-07/
“Last year, NHTSA said its proposal to hike fuel economy standards through 2032 would cost the industry $14 billion in projected fines over a five-year-period. This includes $10.5 billion for the Detroit Three: $6.5 billion for General Motors, $3 billion for Chrysler parent Stellantis and $1 billion for Ford Motor.
Under the final rule, the auto industry is collectively expected to face a total of $1.83 billion in fines from 2027 through 2031 -- and it could be as little as nothing -- based on various models, NHTSA said. NHTSA said GM could face $906 million in penalties through 2031, while Stellantis faces $368 million and Ford nothing.”
Morgan20 showed the calculations that prove every Mustang is CAFE negative meaning it has to be offset by other vehicles. Ford would never admit that publicly. Publicly they said they thought sales and pricing were in a sweet spot. Read between the lines.
I don’t understand the logic. The s650 is considered a 7th generation Mustang. It’s the only generation in the history of the Mustang that has carried over the greenhouse. So yeah, like it or not, it’s a refresh (even the interior outside of the IP/dash is mostly carryover). Look, I love the s650 and think it’s better than the “previous gen”, but I am hoping for something more revolutionary in the next gen design.