I'd agree that they probably chose the pickup because that's what Ford does best. I just worry about Ford slicing the pie thin/oversaturating the truck market at a certain point.
We currently have:
Maverick
Ranger
F-150
Super Duty
They're adding to that:
CE1 truck
Bronco truck (TTP product)
I give Ford more leash/benefit of the doubt when it comes to trucks, but at what point do you focus on other segments you've abandoned instead of adding more trucks?
Let's hope that the Maverick-based crossover arrives before then. That's way too long to be out of a segment.
Sure, that's true. But it took 11 models to double Ford's sales with 3 models.
What I found interesting about these Q4 numbers is the Lyriq/Optiq/Vistiq - Last year, Lyriq had 8k sales - this year Lyriq dropped to 4k, and Optiq/Vistiq had 2k each, so they effectively split the same number of sales of 1 vehicle over 3 models. Obviously there are external factors of the credits going away, but still interesting.
https://fordauthority.com/2026/01/mustang-dark-horse-boss-what-engine-will-power-the-upcoming-pony/
I sure hope Ford doesn't call it the Dark Horse Boss...that is a mouthful
2029 sounds worse then it actually is because IMO its only 36 months from now.
I'm guessing that LAP will be retooling for the next 6-8 months, then slowly coming back on line with the new CE1 pickup launching Summer of 2027
The CUV CE1 will most likely start preproduction in mid 2028 launching in early 2029?