Yea, earlier in this thread I quoted from Jimbo's and Billy Boy's "Model T moment" speeches at REVC when F-150 Lightning production started at REVC in 2022:
Jim Farley:
"The Model T changed the world not because it was beautiful or slick, but because it was ingenious. Our customers found ways of using the Model T for all sorts of things that no one predicted at the time like school buses and ambulances. Some enterprising folks took off the back to make the world’s first pickup trucks.
With the F-150 Lightning, I believe Ford is tapping into the same spirit of innovation that fueled the early models my grandfather worked on."
William Clay Ford Jr.
"This moment is every bit as important to the company as when the Model T first started rolling off the assembly line."
Farley is claiming August 11th as a "Model T" moment for Ford. Yeah, right. Believe it when you see it. Otherwise, this is likely to be more smoke and mirrors from Ford regarding future product(s) for publicity. In addition, August 11th is billed as an announcement, not a product reveal. Ford is not going to reveal a product that isn't expected to be available for either the 2027CY or 2027MY this far in advance. And if it's about the widely expected mid-size BEV pickup that Ford's been teasing, how "radical" can we expect the design to be?
Check with Fenix.com - large chain of scrap / recycling yards. When he says "steering harness" is he referring to the power steering hoses, or is there some sort of electrical harness he is talking about?
That’s the key word- subscribes. The Alicia lady has experience with subscription businesses from working at Alto Pharmacy and at Amazon.
Ford Pro wants to be a subscription business too
Field reliability test units appear in the final 9-12 months before launch. Before that they would normally use an attribute prototype which could be a simply a modified Mustang with longer wheelbase