Everybody is increasing the life cycle of their platforms. Can't find the link now, but GM is shooting for 10-15 years. The days of 3-4 year product cycle are over.
Yeah not a fan of Ford pulling a Tesla with stretching out all these generation and design cycles. Having shorter product cycles may be more expensive, but it keeps your lineup feeling fresh, not to mention it adds an element of scarcity.
If a brand comes out with a body style you really like, and you only have a few years to buy it, you're gonna be more motivated to go out and buy it sooner rather than later. Whereas if Ford starts keeping generations around for 10-15 years, no-one is in a rush to run out and buy them.
Trying to be optimistic, a few things of note, if these reports are accurate, it means 2028/29 are gonna be huge years for Ford. A new mustang generation, a new mach-e, the mustang sedan, a new bronco and bronco sport, the maverick van, the next maverick will probably come out around this time. A ton of new product in the span of 1-2 years. So that's gonna be an awesome time to be a Ford fan.
Plus this is probably when we'll start to see CE1 really starting to come into its own with new product releases. Then there's the whole off-road supercar thing which sounds like it's happening, and maybe we'll even see performance models inspired by Ford's return to prototype racing and F1, who knows.
It's dry as hell right now, but a year or so from now things should start to heat up.
My 2007 Explorer has 278,000 miles. I use it on weekends (just got a 2023 a little over a month ago). I was going to the recycling place Saturday morning. My traction control light came on. I pushed the button to see if i had hit it by accident. it stayed on. soon after my temp gauge went to zero like it wasn't working, soon followed by the check engine light. I made it to recycling and then home. When i got home i checked the coolant and oil both ok. doing a quick look online, do you think both the traction sensor and temp gauge both went out at nearly the same time? Did temp going to zero, cause check engine light to come on? Any ideas/help appreciated.
A lot of dealers "advertised" price conveniently include potential "tax credits" to lower that advertised price point...when you walk in, surprise..the Mach E doesn't qualify for some of it....due to the point of manufacture of some of the battery packs.
I thought of the Jag concept when i saw this too - obviously a different profile, but detailing (or lack thereof) is similar, with generic slim rectangle lighting.
Good point, but if I play Devil’s Advocate it then suggests to me that Mach-E starting at $40k is more expensive to build compared to vehicles like Chevy Equinox or Nissan Leaf which have much lower MSRP. If so why? Is it content or manufacturing inefficiency? Granted, Mach-E has more power, and is arguably a nicer vehicle, but to lower starting cost from $40k to near $30k may require more than a new manufacturing process. And I keep going back to new manufacturing being a “risk” per Farley, which means there are a lot of unknowns still that could go south.
I assume Ford may continue to lower costs by switching to cheaper batteries, perhaps reducing pack size on entry-level Mach-E, and maybe lowering power output. For what it’s worth one dealer in my area advertised a $40k MSRP ME for just under $31k. Doubt that’s profitable and therefore not sustainable long term, assuming it’s for real in the first place.
Lots of things. But boils down to 4 main things:
1. Cheaper lithium iron phosphate batteries, which is a big part of it. This battery chemistry is much cheaper than lithium ion and has no rare earth minerals. Ford is also building the batteries inhouse this time like Tesla instead of buying it from third parties. Producing battery at scale inhouse is where you get the cost savings.
2. CE1 is designed as a EV platform so it is software defined with zonal architecture that it will literally have miles less in wiring harness and electronic controllers, thus shaving lots of costs out of the bill of material. Mach E is a traditional mechanically defined vehicle on a retrofit ICE platform.
3. The manufacturing will also be different with giga casting which again will eliminate parts and subassemblies which is where cost layers build up.
4. And lastly, a completely different assembly process that is optimized for building EV which should result in lower labor hours.
So parts, design, manufacturing, assembly... all different and optimized for EV.