This afternoon at the Sunoco on Martin Street in Rome NY - $2.93 a gal for 87 octane. 

And the LT was terrible badge job, that wasn’t worth the money.  

I’m not convinced of this. If you build a compelling vehicle that is priced right, and marketed correctly, I think it will sell very well.   If they build a warmed over Bronco with Lincoln badge stuck to it then you are probably right.     I reference to this being an unproven off-roader, the Bronco chassis is proven and an excellent platform to start from.  They could put this new Lincoln in international off-road competitions, such as Paris to Dakar and FIA World Rally-Raid competitions, in order to elevate its off-road credibility.     I know the G Wagon is referenced here, but I feel this Lincoln’s biggest competition would be the Land Rover Defender 110, since its size is similar to the 4door Bronco.     The base model Land Rover Defender 110 P300 S (4 cylinder) starts at around $60,800 and the P400 X-Dynamic SE (6 cylinder) starts at around $72,100, before adding options.  These prices seem like reasonable starting points for the Lincoln off-roader. LR has higher end Defender models that are priced into the stratosphere, and perhaps more expensive Lincoln models could be added, once the product is established, stealing from the Bronco Raptor, though it wouldn’t necessarily need to ride on 37s and be super wide.    What does sales success look like  for a model like this?   5000 units, 10,000?      If Buick, that is historically associated with old people, can sell in the numbers that they do, there is no reason that Lincoln can’t do well sales wise.  Granted, Buick sells at a lower price point, however, in my opinion, their marketing effort to lower the average age of a purchaser with attractive products has contributed to their sales improvements.  

I’d argue changes weren’t enough to justify it.  They just slapped a Lincoln grille insert on the F-150 and nicer leather, and was otherwise identical.  I think it could have some more success if it took Navigator’s front clip and dash to actually justify the pricing and badge.     eh sorta.   makes even less sense.  Infiniti is failing, yet Ford would hitch its wagon to it?   someone here said they’ll likely import Corsair.

I thought they did that in the 1980s right before they got killed off?  

I wonder if the rumored Nissan CUV could be a Lincoln. Makes more sense (if real) as a Corsair replacement than Escape. 

I guess I'll wait for the 2026 updates then.....oh, wait.....

Mark LT wasn’t a flop.  It did exactly what it was intended to do - give Lincoln dealers another vehicle to sell after the Lincoln LS and other cars were killed.

Except Ford came out with F150 Platinum and King Ranch which are every bit "luxury" and "County Chic" as Mark LT tried to be and sells like gangbusters. Navigator appeals to a different customer altogether. 

I am sure that is what people said in 1997 when the Navigator debuted too...   The Blackwood was a flop because they took a truck and stripped everything away that is attractive about a truck. The Mark LT flopped because it was sold in the Great Recession era when people were moving to smaller, more fuel efficient vehicles.