Both valid points. A proper flagship would really elevate the brand, but would take longer to develop. Bringing something like the zephyr to the US market is something that could be done quickly, and in a relatively cost efficient manner, but wouldn't have as much impact.    A Lincoln flagship should be the kind of car with insane jaw dropping proportions, never level tech, and the kind of street presence so vibrant it can be seen from space. The navigator is an incredible product, just never level. But if the goal is to elevate the brand, and take it's perception to the next level, a halo sedan, or even coupe would be a welcome addition. There's just something about the sex appeal of a sports coupe or evocative sedan that really boosts the brand's overall perception. 

So far I'm putting Inifiniti on "Death-watch" this year...they will only have 2 vehicle in their line-up. The Q60 and Q80...

That's what I thought he meant, but the sentence as typed contradicted itself lol.

hideous blob is an exaggeration.   I agree that a "proper" sedan with great presence would be ideal.  Just that the "low hanging fruit" option is there as a bandaid.

Yea, I get what both of you are sayin', there's always goin' to be some tension between dealers and the mother ship. But the two parties should try to find common ground much more than they have.   The big shots at Ford can start by providing North American Lincoln dealers multiple new EV models. Ideally somethin' like what brucelinc and I mentioned earlier: vehicles with expressive road presence, strong power, new names, and suicide doors. They don't have to be sedans, but if they are, they better stand out

The issue is that l100 sedan is uglier than the zephyr. The sketches were really good, I've shown them here before, you can find them on Google if you search for Lincoln L100 design sketches. But something just got lost in translation.    The sketches showed something with really elegant properties with a long, powerful hood, good lines, and nice surfacing. The actual concept they decided to give it this stubby hood, and chopped roof look which looks like ass imo. If Ford made a new sedan, those sketches would be a good source of inspiration, the actual concept, less so. 

The way I see it, they can't afford not to invest in a new platform long term if what we've heard about D2 is accurate in terms of how rigid it's flexibility and packaging is. 

Yeah, I agree, probably just a missing comma. 

Yea, exactly. To do it right, any new Lincoln sedan for North America needs everything you said, it must be an EV, and must have suicide doors. China can keep commodity "toasters on wheels" unibody sedans like Mondeo and Lincoln Z. Don't send that shit to North America.  

"Fewer parts, (that are) produced in house..." works.