That's true as far as American companies being more short term focused but you're dead wrong about innovation and engineering. Ford and GM are every bit as innovative as Toyota or Hyundai or VW - they just do it on trucks and commercial vehicles and sports cars and larger SUVs i stead of on vehicles YOU want them to make.
What is universal is corporate finance. Unless a company borrows money or has a lot of extra cash lying around to expand then every dollar and every FTE spent on something new has to come from something existing. If you have a lot of factories and employees like GM and Toyota you can get away with repurposing. Ford runs a leaner operation so they don't have that option. All of the EV funding came from cuts to Ford Blue. That's how it works.
Yea, more focused on short-term gains and marketing than innovating in fundamental engineering and manufacturing is an accurate description of Ford Motor Company and Visteon when I worked for them in the 1990s and 2000s. An inside joke at the time within Ford (which wasn't a joke) was that when engineers got promoted, they went to the PR department to engineer by press release. 🤣
Hopefully, Ford's skunkworks will finally move the needle in the right direction for innovating in fundamental engineering and manufacturing. But the corporate culture up in Dearborn which is so focused on the short term will be a tough nut to crack
It won't be hard for GM to develop a hybrid, but long-term BEVs are the future. its not a matter of if but when.
Pardon the pun, but progress in the Auto industry continues everywhere else but here.
I understand that business works differently in different places. And that business culture is not a monolith.
Its not like I have a degree in Economics 🫢
All I can say is the American business culture is unique, and more focused on short-term gains and marketing than innovating in fundamental engineering and manufacturing.
‘Production-Ready’ Solid-State Battery Promises 5-Minute EV Charging
The Rumor is that this Battery is more akin to a supercapacitor than a lithium-based battery. The magic Sauce seems to be the use of Carbon nanotubes to address the issues of Capacitors.
My guess is it would ride on the mustang chassis to make it feasible from a cost standpoint. I don't necessarily believe it's coming, just speculating on what Ford could be doing behind the scenes. They're trademarking these names and doing design studies for them which implies they're at least entertaining the idea imo.
Farley's comment about "different kind of truck" means something. A Ranchero resurrection would certainly fit that description. If it is Maverick sized but sporty it could attract enormous attention especially if it is Maverick priced (or less).