Yes, the small pickup can be ruled out as non-starter by Ford and not what US buyers would be after
I think the new vehicle will be below F150 but not so low as to be near Maverick, an ICE adaptation
of CE1 would be an interesting development, especially with Gigacastings possibly making it close
to the strength of a small BOF but much lighter…
I just... I struggle to see a market for a truck smaller than a maverick, and I say that as a maverick owner. It's a really good truck for me, but if it was any smaller, I feel like it would become pretty useless as a truck. The only way to get around that is with a 2 door, longer bed configuration. But then we know the market for 2 door trucks is super small right now.
I feel like Fords truck lineup is so saturated right now that everything we come up with feels like it's gonna be a really niche product. Compact trucks, Ridgeline rivals, a new ranchero, etc. A bronco BOF truck would be badass, but wouldn't be that affordable.
Maybe they'll put something out that really impresses us, who knows.
Yea, exactly. American consumers want the technology and pricing that Chinese companies have to offer on EV and EV components. If Canada or Mexico is a possible conduit for them Chinese to deliver their products to Americans, they'll figure out how to make it happen.
Remember what Ford's head honcho said last year? He ain't countin' on tariffs and other protectionist measures, because those are only political stunts and won't help his company compete with the likes of BYD:
U.S. tariffs of 100% on Chinese EVs keep BYD’s Seagull out of showrooms for now. But Jim Farley knows policy winds shift. Axios quotes him saying Ford must match costs, not count on customs. If Chinese brands assemble cars in Mexico or source components through third countries, the price war lands on our doorstep anyway.
For Jim Farley, this is personal and professional. He staked his tenure on making Ford a credible EV player. If he can compress development cycles to Chinese speeds and squeeze Detroit’s cost base, he secures Ford’s next century. If not, the BYD teardown becomes the moment we all should have seen coming.
Jim Farley isn’t just sounding alarms, he’s rewriting the whole company. Now the question is how fast Ford can run.
C1 became C2 back in the twenty teens and included significant lightening.
The Chinese Ford Territory was developed in partnership with its Chinese joint venture partner JMC, Jialing Motor Corporation, blending Australian design/engineering with Chinese manufacturing. The vehicle was based initially on the JMC Yusheng S330 platform for the Chinese market and later refreshed with full Ford design input.
Ford Australia's design studio in Melbourne led development, with testing in both Australia (Geelong) and China (Nanjing), creating an affordable, tech-focused SUV for emerging markets.
The Equator Sport was a full redesign of the Territory by Ford to their specifications and no longer based on the Yuesheng S330. The Equator being the three row extension of that design.
The Equator Sport retaining it Territory name in countries like Mexico and South Africa.
If it is going to be sub-$30,000, then I wonder if it would actually be smaller than the Maverick.
Fiat Strada sized:
I mean if you are going to expand the truck lineup, then subcompact is the only way to go since you already cover compact, mid-size, full size, etc.
Behind a paywall, but the headline says it all.
https://www.detroitnews.com/story/business/autos/ford/2026/01/16/ford-lincoln-luxury-michigan-central-station-detroit/88219417007/?gnt-cfr=1&gca-cat=p&gca-uir=true&gca-epti=z118559p119950c119950d00----v118559d--76--b--76--&gca-ft=199&gca-ds=sophi