Looks like a variation of the Volkswagen Kübelwagen which went into service for the German military in 1940. Ironically, it was designed to be an inexpensive, lightweight military transport vehicle that could operate reliably both on and off-road.
Seems like the objective of the vehicle referenced in this post.
Looks like them Canadians are ready to learn from them Chinese:
Canada wants to look at joint ventures and investments with Chinese companies within the next three years to build a Canadian electric vehicle with Chinese knowledge, the public broadcaster CBC reported, citing a senior Canadian official.
FTFY
Small cars were Asian brands' bread and butter in their home markets so that's what they do well. Just like full sized trucks and SUVs for Ford, Dodge and GM here.
Ford's cars were good but never cost competitive due to lack of global cost optimized platforms - and Europe caused a lot of it demanding their own platforms and not working with corporate.
The reason the Asian brands can do this is there is actual demand for these products in their home territory.
It boils down to this-if you can sell a $20 hamburger in your home market vs a $7 dollar one in someone else's home market, why would you concentrate on the less profitable one?
Its not like Toyota or Nissan haven't tried to make a full sized pickup in the USA...but yet the can't approach the numbers that the home teams do. Its the same for the North American based companies.
Speakin' of Ford and burgers, there's a cool burger restaurant in Avon, IN that opened last year named Ford's Garage. There's also a location in Noblesville, IN that's been around for several years. Their burgers are pretty darn good! And no, hot dogs are not on the menu. 😄