I expect every vehicle we purchase going forward (with the exception of my next Super Duty) will be electrified. Either BEV or EREV. The driving dynamics are so much better.
Currently in a hybrid (2025 Maverick Lariat) and seriously considering a Ford based EV for my next purchase due mostly because I have retired and drive a lot less and I believe that the technology is at the tipping point of wider adoption. The future is EV despite what the current administration in Washington thinks.
I think I’m going to have to disagree with you on this. You can go ahead and decouple from the US, but I would suggest to be very careful about who you couple with.
Man, I’m really pumped about some new trims on existing models..
This statement is not confidence inspiring:
“Our strategy is to use the best of the platforms we have as an enterprise,” he said. “If that aligns and makes sense, it would be very interesting for Lincoln to play there.”
If that aligns and makes sense…it sure as hell would be VERY interesting, but who really gets to decide what makes sense?
I would love for Lincoln to grow and continue to be successful, but it sure seems to get kneecapped at every turn, so color me skeptical.
Attribute Prototype = Mule
still 12-15 months away, coming in 2027 as a MY28
no emission testing and ICE reliability required so the
final field testing could be as short as 9 months.
Worst part is its not the first time Ford has done something like this. They really need to throw out that mentality bad. Granted this was how many years ago but it seems to keep happening. Pinto, EcoBoost Coolant Leak issues, Explorer Exhaust leak issues, 5.4 Spark plug issues, to a far lesser extent the cheap plastic panel on the 02-05 Explorer/Mountaineer/Aviator where all of them are cracked by now because they went cheap instead of using a stronger material. There are a ton of examples. You'd think with all the warranty claims they would tread more lightly on these things but they sometimes throw caution to the wind and let their reputation take a serious hit.
Maybe I'm just looking at it from more of an engineering perspective as someone who has a lot of engineers in my family, but I just don't understand when companies do this.
Like you have to know when you're making a product that's unreliable, or unsafe, that it's gonna cost you a lot of money in the long run in the form of recalls and settling class action lawsuits. Then you factor in the reputational damage, and it just blows my mind that business leaders will disregard all of that to save a buck. Do it right the first time, so you don't have to dig your way out of trouble down the road.