Didn't say it wouldn't be profitable.  But nobody is paying a premium for it like Bronco or Bronco sport.  I just don't think it would be a higher priority than all the other projects they're working on and I don't think they would build it at TTP and MAP won't have room.

I’m betting this is the approach they will take. Farley’s comments didn’t seem like he was talking the end of the decade.  Between the F150 Powerboost and the Ranger PHEV, Ford has everything they need for a hybrid Bronco sitting on the shelf.

People were paying MSRP+ for everything then!  Hell, F150's were selling for $6-8k over sticker at the time too because they were so hard to get.  Had it not been for Covid, I think the Bronco likely still would have commanded MSRP+, but for a shorter duration.  But yeah, I don't see that for the Everest.  On the flip side, it doesn't have to sell for MSRP to make a nice profit.

Everest already shares its interior with Ranger.

Lets make the assumption that the Lincoln is going to be more Everest then Bronco when it comes things.    Then lets assume that the Bronco, Everest and Lincoln are sharing something like 60% of the same parts, with the major changes being sheet metal and interior details. Heck the Everest could use the Ranger interior for all it matters to make it different.    I fail to see how the Everest couldn't be profitable, even if its a "filler" product for people who want something like Bronco, but not one. There is a demand for a more civilized SUV type product like the 4Runner, so why not go after it?    The Mustang SUV is a bit more pie in the sky IMO. Maybe instead of it actually being an SUV it will be a high riding Sedan ala the Porsche 911 Dakar but with two extra doors? That would be be cheaper to do and would still let it be built at Flat Rock. 

Exactly.  The Everest is about 9" shorter than the Explorer, and would fit in my garage similar to what our Edge does.   HRG  

When it opened in 1969 it only built trucks until SUVs were added in 2009.  

Oh I know it would sell ok I just don't think it would be very profitable.  I don't see people paying MSRP or more like they did with Bronco and Bronco Sport.  That's why I see it as a filler product and I don't think they need a filler product right now.  Too many other things to invest infirst.

Yup, because Expedition and Navigator are made at Kentucky SUV plant.....

Agreed with all of your points.   This move may result in slightly lower Bronco sales, but I think overall sales will go up.