This discussion also begs the question of what is happening at CAP in 2029, will CD6 be done and replaced by something newer and better?   See this is the thing, you can’t talk about TTP in isolation and I’m waiting for the other shoe to drop - I get that Ford imay not ready to say anything yet because UAW agreement but clearly money will need to be spent there..

In spite of government subsidies, BEV sales are not really increasing as expected. Diesel pickups are still selling strongly as is the Toyota RAV4 hybrid which is often in the top three spots Chinese brands are slowly moving up the charts, displacing weaker Euro and Japanese brands, there’s a kind of inevitability to that.   In regards to being green people are working out that it’s way more green and cost effective  to buy a hybrid oPHEV plus good home solar an battery wit govt subsidy than buying a BEV with subsidy  In Australia the Math on GHG favor the former by a long shot. A petrol hybrid makes lots of sense.   Also BYD BEVs are chipping away at Tesla too as sales of the Y fall to a fraction of a few years back.

Aren't you in Australia?  How are EV sales doing down there? I know OZ has been a leader in Solar and renewables.

I do worry about that as well, taking too big a bite too quick. With the recall spree and assorted quality issues (mostly from 3rd party things but still, the vehicle is wrapped in the Ford/Lincoln name), FMC absolutely MUST deliver knockout products over the next couple years.

Don't worry.  They'll cancel their way to a "manageable" level soon.  lol

Between ce1, TTP and what we have learned from reliable information in this thread, Ford has a lot of stuff cooking on the stovetop. I hope they can make it all work and aren’t overextending themselves.

Didn't say it wouldn't be profitable.  But nobody is paying a premium for it like Bronco or Bronco sport.  I just don't think it would be a higher priority than all the other projects they're working on and I don't think they would build it at TTP and MAP won't have room.

I’m betting this is the approach they will take. Farley’s comments didn’t seem like he was talking the end of the decade.  Between the F150 Powerboost and the Ranger PHEV, Ford has everything they need for a hybrid Bronco sitting on the shelf.

People were paying MSRP+ for everything then!  Hell, F150's were selling for $6-8k over sticker at the time too because they were so hard to get.  Had it not been for Covid, I think the Bronco likely still would have commanded MSRP+, but for a shorter duration.  But yeah, I don't see that for the Everest.  On the flip side, it doesn't have to sell for MSRP to make a nice profit.