Interesting if this pans out….   BYD has another pickup thats bigger than Shark 6 but maybe not Full size like F150   Would be interesting if Ford signed up with BYD, probably the largest battery maker in China with huge vertical integration.

Yea, exactly. Jimbo touted this shortly after construction started for Blue Oval City:   It's a marvel of simplification. The most important thing is to reduce the labor content, we're insourcing with batteries and things like that. The vehicle's [T3] designed in such a way - because it's second-generation - where we radically simplified the subassemblies. It's a really big change, the way this will be built. This will be a seminal moment like the Rouge was, but this is a new industrial revolution about clean, carbon-neutral manufacturing.   Another Ford big shot, Lisa Drake (who now leads the newfangled "Ford Energy" business), said this:   When you walk in, it will not feel like a plant that you've been in before. Our target was to actually build this truck more efficiently than the best truck we build - and we build trucks pretty well. It's more radical than just fasteners and brackets. We've done some systems engineering work where, essentially, we've taken pieces of the truck and reduced the design content down so it's a much more reductive design with less tooling and less people needed to install.

Do you really think commercial fleet buyers are influenced by tv ads?  I don't remember seeing tv ads for bobcats, front end loaders or dump trucks.  

It looks that way.    This is why Main Street doesn't trust Wall Street. 

I think Saarlouis, and Spain were producing over 400k at their peak. Kansas City, may be close with the F-150 and transit.   EVs are a different beast, their assembly process is simpler and inherently more efficient than ICE vehicles.   The Tesla plant in Fremont, CA has a capacity of "650,000" compared woth it's previous life as NUMMI, where production peaked at 428,000 in 2005.  

AK,  I wish I could agree with you but every ad I ever see..guess what, I see Transits and MAYBE a 150.  As a stockholder of significance, I would be overjoyed to see a 450/550 in a plug for Ford Pro set up with a boom wrecker, roll back whatever...to say nothing of  a 750 utility truck with a Pole Cat....but I don't. I would really like to see the Ford Pro sales stats by vehicle.   Which by the way a question.  Does anyone know if a dealer who is NOT a Ford Pro sell say, a 450  chassis, is that included in Ford Pro numbers??   I've mentioned this before but the Ford Dealers of  New England organization frequently runs ads that feature a variety of commercial vehicles..including of all things a 650/750 dump pulling a tag trailer with a backhoe on it.  Seems to me these guys recognize why they spent money to build new service bays with 14' OH clearance.

Interesting, I didn't see that-which is crazy because no other plant Ford can do that or can I think of anything in the past 40 years that made that much product in under a single roof in a year. 

That's nothin, last winter while driving down to Florida the sensors for lane centering iced up. I had to steer my Escape with my hands!

Yea, a prop rod to hold up the hood is one de-contenting item that Mustang hasn't been hit by for 2026. At the rate things are goin', don't be surprised though if the big shots at Ford end up switching from the two gas struts holdin' up the hood in the photo below to a single prop rod in 2027...  

Actually, Ford has made sincere efforts at managing water use. As for its efforts to control money spending, that's another matter entirely