I disagree with your 1960's reference. All you have to do is watch TV reruns from the late 60's/early 70's to know they had dozens of makes/models.

I couldn't have said it better myself!

I believe that CE1 will hit the "sweet spot" of EV sales in North America....not some teeny-tiny electrobox on wheels nor will it be a 8-9K lbs behemoth that is a monster to drive and park. right in the middle with an attractive "post tax break" price and a "good on electrons" miles to empty quotient that will satisfy the 80% in the middle shoppers of new vehicles. 

I knew someone would mention it 🤣 

What's with the crotch shot?     

I think It’s the Toyota influence.     

There are things they could do that look cool, but don't look like an original truck. Like I really like this fender shape for whatever EV this ends up being, the way it flairs out and drops down gives me hints of the ford GT front fender, just more squared off. It's nothing like the traditional upright blocky truck front ends, but as its own thing, I like it a lot. It's a very small, but promising design cue. 

Let's stop the doom and gloom for a minute about loss of Ford nameplates. Right now, Ford has more global nameplates that what it did in the 1960s.    Yes, compared to say the 1980s and 1990s, it has less. But those years were very inefficient when you had two compact cars, two mid-size cars, and two full size cars at times in the same markets.    And that is not even global. 

The UEP does appear to be much like the Model T (or Model A too) in which the same vehicle could be used for like 6 different body styles. That appears to be something similar to what Ford appears to be doing with the UEP. Remains to be seen much bodywork they will share. 

Yeah, range and styling are my two biggest concerns. I'm worried they're gonna give it a super small battery to meet cost targets, and it's gonna have like a 180 mile range. I also fear they're gonna get so lost in areo that the final design will be too off-putting.    Based on everything that's been said, I'm not expecting it to look like the rest of Fords truck lineup, but that's not a bad thing by itself if it looks good, but in a less traditional truck way, there's a huge segment of buyers who aren't fond of traditional truck styling, but find truck versatility really appealing. Trying to appeal to them could be a smart play to avoid competing with Ford's existing truck lineup and to help diffentiate this truck from other Ford offerings.    The SC has kinda flopped because the maverick is so compelling, Hyundai has virtually no credibility in the NA truck market, and the styling was this awkward middle child that was too afraid to try something new, but also too afraid to really lean into traditional truck design.