I know some will say that's what the mustang Ecoboost is for, but even a mustang Ecoboost is getting into the 40s, I've even seen some creeping close to 50 grand when fully loaded. So I personally believe there's a market for this sort of thing.
Young people are still car enthusiasts, we just can't afford anything that isn't a brz, and that's the size of a matchbox car, highly compromised. Something in between the size of the current mustang and a brz would be ideal.
Would a product like this sell in hundreds of thousands of units a year? Almost certainly not, but it would give CE1 instant appeal and credibility, and could be quite profitable if they go about it the right way.
Not to mention by all accounts GM is at least considering making a new smaller EV Camaro that's meant to be significantly more affordable than the 6th Gen was. It would be a mistake to not even consider offering a Ford rival to that. Fun affordable EVs seem like the market you want to be playing in as a brand moving forward.
It's my hope that after getting the truck, and utility out the door, the high volume sellers, that Ford uses this platform to give us something more enthusiast oriented. Like making a Capri that's actually an affordable EV sports coupe or some sort of hot hatch. Will they do that? Almost certainly not, but I can dream 😂.
CE1 could provide Ford with another original mustang/falcon moment. Using an affordable compact car platform to offer a fun, entry level sports car. That could be a fun way to expand the mustang sub brand if Ford still wants to do that, offer a 25-30k coupe EV that has like 250 hp that isn't fast, but almost anyone could afford it, make it easy to customize, and make it look fantastic.
1. At the moment I’m sure Ford is prepared to try things like RS/ST trims on the BEVs (Puma for one)
but they are in a deep hole with the MEBs, having slowed production as sales keep falling away.
The issue is price is not matching buyer expectations there and adding more higher trims won’t fix that.
2. Absolutely, they follow the one Ford mantra way too closely and miss the opportunity to tailor products
to regional tastes and needs. Things seem to go off the rails for Europe when Fiesta, Focus, Escape and
Mondeo were changed to suit American needs…….something the previous Mazda based products did better.
I am hopeful that CE1 BEVs are a big opportunity for Ford to reset all of its strategy with vehicle delivery ideas,
always the optimist I suppose……
Not in the vehicle, it would only show software was changed but that happens all the time anyway.
The system that’s used to track software changes would show it unless they scrubbed that clean also.
More fuel for the untrusting that don’t want to drive a computer on wheels.
Perhaps whether it happened or not is not as much a concern as the possibility that such manipulation may even be possible, at least in the minds of those who believe monetary greed can lead to all kinds of abuse.
Until C2. The problem is Ford’s most successful North American platforms (F series, Transit) are too big for Europe and Asia.
T6 works with Ranger globally, Bronco here and Everest down under but doesn’t have enough models.
With exception of “fun and engaging to drive” which is very subjective, doesn’t that describe over 95% of available BEVs? Lack of demand may be more about many buyers not being ready to accept BEVs yet.
Closest to that combination at present I’m aware of is the long range Tesla Model 3, though actual cost is closer to $45k before incentives, once options and fees are added. And yes, it was the best selling electric car for years which confirmed demand for that type/class of vehicle, until Model Y replaced it at top. I mostly agree with your premise but do not believe the $25~35k price range is achievable yet for a vehicle that enough buyers would consider aspirational. It would be great to have 300 miles of range for under $35k in a vehicle more exciting than a Chevy Bolt or Nissan Leaf, but if it exists, I haven’t seen it yet. Maybe Ford will be first.