Thus Fords dilemma with affordable vehicles. Why sell lower-margin vehicles if you don't have to?
Overall, Hyundai is more profitable than Ford. Even with lower margin vehicles.
The problem with this is that Renault is tied to Stellantis for commercial vehicles. Fiat, Peugeot and Renault vans in Europe are the same vans. The Ford Transit family, and Mercedes are the only competition offered. This almost stalled the Stellantis merger in the first place. Renault would probably have to cut its current partnership to Join with Ford.