Yea, exactly. This should be the primary focus for product development using Ford Universal Electric Platform, and the highest priority for the company over the next three years.
If the big shots really think Monday's announcement of Universal Electric Platform was a "Model T Moment", they should be thinkin' like Ol' Henry did over a century ago, but for the modern era:
I will build electric trucks for the great multitude. They will be large enough for the family, but small enough to maneuver easily in tight spaces. They will offer a host of features no other truck can match, assembled by the best men to be hired, using the simplest and most innovative designs that modern engineering can devise. But they will be so low in price that no man making a good salary will be unable to own one – and enjoy with his family the blessing of hours of pleasure in God's great open spaces.
It sounds like that's the plan, people who attended the event said ford not only plans to import that EV truck and EV platform to other countries around the globe, but tha Ford said there's a chance of them applying that new assembly line design to other factories around the world.
I don't want to get too far ahead of myself, or too excited because that might never happen. But a future where Ford tries this new assembly method, and it actually works really well, and is something they can gradually apply to all the vehicles in their lineup, that's really promising.
I wonder if this is what Ford plans on doing with the OAC plant for the next generation Super Duty? They did say that plant would produce multi-energy trucks including the EREV. This new assembly line setup would help reduce costs and complexity of the new Super Duty production. Then trickle down to the Kentucky Truck Plant and Ohio Plant for the rest of Super Duty production. The T3 and next generation E-Transit were likely delayed in order to re-do some designs or production module changes at BOC and Ohio. Once the T3 production starts, the current Lightning at Rouge EV Center can end. That's when the REVC can get quickly re-tooled with this new production method to begin F-150 EREV based on the next generation ICE F-150. So I can see the Chicago Plant - or elsewhere if production moves - get re-tooled for next ICE Explorer and its EREV. Eventually, the ICE plants in North America and elsewhere can switch to this type of production. It's not my intention to throw this thread off topic, but it is related to the Explorer EREV, and possibility to why the ICE Explorer was delayed as is the next ICE F-150.
The Sandy Monroe guy has seen it, I wouldn't be surprised if others have as well. But he says he can't say anything because it's under embargo. That makes me hope we're not super far away from seeing it ourselves if people like him are getting a preview.
If anything a CUV type product would sell even better than a pickup and adding more product would make it an easier to make sales numbers.
The big issue is just mainstream acceptance of EVs and making them more affordable will make that easier.
Something else worth discussing IMO is planned time delay between pickup and next vehicles on this all-new EV platform. Farley is obviously very aware of the risk Ford is taking with this project, and if they are thinking there is a significant chance the whole thing could go south, or at minimum run into serious issues needing time to resolve, it would make sense for Ford to minimize initial capital investment and therefore reduce financial exposure by delaying subsequent vehicles until the pickup is proven, and also accepted by buyers. Assuming pickup 2027 schedule remains intact, when will others follow? Are we looking at 2028~2029 time frame? I can imagine some investors and analysts taking a wait and see approach.
So just to clarify with your previous post about this whole thing being pitched to investors and other select groups and them being lukewarm on it, are you saying they were actually shown the styling and weren't too fond of it, or that they just had a lot of doubts about Ford's plans to build these vehicles?