Ben, I'm not seeing the $6K price increase. Below are window stickers for my 2024 Lariat Tremor, and a 2026 Tremor, adding the sliding back window that is now an option.  What am I missing?  $2640, yes, but not $6K.   HRG     2024 Maverick Lariat Tremor TJH 09302024.pdf 2026 Tremor WS with back window.pdf

I have a hard time telling the difference between prices going up from tariffs vs prices going up from other reasons. I know with absolute certainty that if I'd been able to get my Maverick (24 XLT Tremor) ordered in 2023 rather than having to wait for 2024, it would have been $5000 less. Then from 24 to 25, pricing went up another $6000 for a Tremor, comparing Lariat Tremor to Tremor as a trim level. In that case, there was a redesign, technologies changed jumping to SYNC4, bigger center screen, bigger instrument cluster screen, 360 camera, etc. Destination and delivery on a 24 was $1595, 25 went to $1695, 26 are at $1845. Weirdly, the Bronco Sport D&D went from $1595 in 2024 to $1995 in 2025 and 2026.   Is the price increase actually because of tariffs? Hard to say. The F-150 stayed within $2000 for a W3L/XLT SuperCrew through the same period, but D&D went from $1995 to $2595 to now $2795, and those don't have to be shipped internationally.

Yes, but when Ford increases the MSRP, it DOES affect the price paid to the Dealer.  You probably didn't read the Detroit News article, but the basis is that Ford did raise the MSRP on Mexico-produced vehicles as a result of tariffs (as well as other factors). This Reuters article from early May 2025 indicates as such.   https://www.reuters.com/business/autos-transportation/ford-hikes-prices-mexico-produced-models-citing-tariffs-2025-05-07/   DETROIT, May 7 (Reuters) - Ford Motor (F.N), opens new tab has hiked prices on three of its Mexico-produced models effective May 2, becoming one of the first major automakers to adjust sticker prices following U.S. President Donald Trump's tariffs. Prices on the Mustang Mach-E electric SUV, Maverick pickup and Bronco Sport will increase by as much as $2,000 on some models, according to a notice sent to dealers, which was reviewed by Reuters.   Ford earlier this week said Trump's trade war would add about $2.5 billion in costs for 2025, but it expects to reduce that exposure by around $1 billion. Rival General Motors (GM.N), opens new tab said last week that tariffs were projected to cost it between $4 billion and $5 billion following the imposition of hefty levies on foreign imports of automobiles, but it expected to offset that by at least 30%. A Ford spokesperson said the price hikes will affect vehicles built after May 2, which would arrive at dealer lots in late June. The spokesperson said the price hikes reflect "usual" mid-year pricing actions, "combined with some tariffs we are facing. We have not passed on the full cost of tariffs to our customers."   Ford shares were down 1.7% at $10.26 at midday. The automaker is still running a discount program through the July 4 weekend on many of its models, the spokesperson said. Trump's tariffs have unleashed weeks of uncertainty across the auto sector, as major carmakers in the United States and Europe have pulled forecasts, shifted production and caused companies to idle plants.   HRG    

I think Aug 10 will be job 1.

https://www.cbsnews.com/news/kia-recall-telluride-almost-463000-catch-fire-being-driven-parked-nhtsa/   ...and it was a prior recall that wasn't done correctly??     

The price you pay is between you and the dealer.  Has nothing to do with tariffs or any other factory cost.

This is the sort of shit you’d read in newspaper headlines in the year 1887 when people would get in bar fights over whether the tariff rate would be 38% or 33%

Its really interesting and seems like nobody has actually done it before. The Santa Cruz and other car-ish compact pickups have much more rounded faces with taller leading edges and flatter hoods. Other EVs have done this hood (Ioniq 5, Toyota C-HR+/Subaru Uncharted, believe it or not the Dodge Charger EV under that arch) but aren’t pickups. Farley wasn’t BS’ing when he said it’s a new body style.

We shall see what happens. Today is the deadline and it’s been dead quiet so far

This guy is starting a class action suit because he wants Ford to refund him the tariffs Ford had to pay (and passed onto the customer).   I'm sure it's behind a paywall, but the headline, and first paragraph, says it all:   https://www.detroitnews.com/story/business/autos/ford/2026/07/10/fords-tariff-price-hikes-should-be-returned-to-customers-lawsuit-says/90877197007/