To be fair, while batteries are very expensive, the rest of an EV seems cheaper and easier to build than an ICE product. It was only a matter of time once battery prices started to come down until EVs started to uncut ICE products on price. 

Edge STs sold very well and people actually drove them fast.  Lots of folks opted for the 2.7 Turbo in the Nautilus.  You don’t have to track something to appreciate more power.

Here are a couple.  

I'm guessing the actual price is more like $35K then 30K.   But in the grand scheme of things, that is "affordable" with the 50K mark being the average cost of a new car. 

2027 Lincoln Corsair Prototype Signals Model May Continue In US     This particular model is wearing bodywork that's very similar to the Corsair already on sale in China, too. In fact, its front end design is essentially identical, it seems, to the Chinese version, which received a refresh for the 2023 model year. That look includes a chrome strip that runs through the large grille and slim headlights.     https://fordauthority.com/2025/11/2027-lincoln-corsair-prototype-signals-model-may-continue-in-us/

$30k for the E-Maverick is really optimistic since the ICE one is more expensive than that.    But I'm waiting for Ford to surprise me. Farley made a big promise so he better keep it 😃

It wasn’t a lot of capital and came together quickly because that type of vehicle has been needs since 2006 (when Nth America pulled out of global Ranger) 11,000 sales is still a modest number but I suspect hidden in those figures is a nice profitable counterpoint to the Brinco Sport  

Kinda like how the navigator is the new Continental. It's the reason why it's so hard to make a business case for large passenger cars these days, there's just no need. 

I agree generally that desire for power from the general public is overstated, especially if it costs a decent amount more.  But, I think a lot more people want their vehicle to give the appearance of being super capable in the sporty or rugged realms. If you can build a package that is a little quicker but looks more aggressive, you can definitely build in a higher retail price. That’s where an ST comes in.    Almost no one is tracking an Explorer ST, but they sell a bunch of them. I’d bet there is a decent market for a Maverick ST. 

Haha, that's crazy!