But yet you completely ignore the Maverick and Bronco Sport, which are "affordable" without being cheap-they turn a profit presumably and offer up sale value post sale in the form of accessories, further increasing their profits. The Escape is going away in North America, but will apparently live on in other parts of the world and the Focus and Fiesta went away due to EU markets wanting CUVs like NA.
While the actual design of the CE1 can't or isn't well suited to going to ICE, the processes of how its made and design can be.
The other thing with the CE1 is that it will offer a form factor that is appealing at a price point that is affordable and will be desirable to buyers. IMO the vast majority of desirable EVs start in the 50-60K range-if that price point can be dropped 15-20K, you'll find more buyers will to try it because it will be affordable.
Also it seems like CE1 will be designed from the get go to easily/profitably spawn other models like a sedan/CUV/Van easily that will help pay for development costs.
Ford cancelled Focus, Fiesta, the Escape, and every other Affordable Vehicle due to a Structural inability to make money in low-margin segments.
Affordable vs. cheap is a distinction without a difference.
The 2012 Focus was affordable, but the 2019 Focus was cheap. Neither were profitable🤣
Based on how some talk about CE1 (which gives off Tesla Hype vibes), it will never deliver all the hope people ascribe to it. I struggle to imagine how an ultra-low-cost EV platform designed to be sold in a country that shuns EVs can successfully spawn affordable ICE Vehicles, especially when the cost drivers of EVs and ICE vehicles are so different.
Bro, we literally have a Ford Decontenting Thread to track how Ford drops vehicle features to increase corporate profit.
Anyway, Ford has been clear on the reasons they stopped selling cars. This is the First time I am hearing that CAFE was the reason.
This is funny, because it makes 0 Sense.
Mexico and Canada: had no tariffs on US-made vehicles until the US placed tariffs on Canadian and Mexican-made vehicles. Japan and S. Korea: don't buy US-made vehicles because they don't fit. There is no amount of tariffs that will change that. Europe: Subsidiaries of US companies seem to underperform in those markets and offer less competitive products.
The result is higher-priced vehicles in the market, which need more affordable ones.
Danny, there is one on eBay....good luck
https://www.ebay.com/itm/306214751568?_skw=2C5Z-9A758-AC&epid=1427925540&itmmeta=01KBRN5YA6H052CXMEZVT6MD78&hash=item474bd24d50:g:XG4AAeSwE~JpHjq8&itmprp=enc%3AAQAKAAAA8FkggFvd1GGDu0w3yXCmi1c0qwVtfRb3sqSXXo6wqfJOIP31CVEkemCQ4nfxQ6iHBSEtv6xICXXaI2p07m0ZNIHTvhDAlkirgTHIBLgBU4BEjUqunaXCWPLpzacYjkLd7bXtBIEIV%2B2O9Ay3LkASANRjuA9nx7X%2B4Sg%2Fu8L33FoFpIzInjaItmK8umpMpNZuh1xtjNl3zi77QpI7J6FO1x8JTQbPapG97JjcEkde5KfqBUeyHAJYWIbIfbWRwj5pKsFpZG9MhRFiLyFnMS8lbpTWAyxoyxrk3IE5edJN1nJQJwU0w6Pdt%2Fhl2y2z6A2CIw%3D%3D|tkp%3ABk9SR6Lll5XeZg
2005 Aviator
Looks like I need a new throttle cable. Pedal goes all the way to the floor. Try the petal adjuster and only the brake pedal moves. Can still drive it, but I can only depress it enough to give me 40 miles an hour.
So I'm being told that I need a throttle cable. I have the part number, but it's discontinued part. Looking to see if anybody can help me locate one or if they have one etc etc.
Part number
2C5Z-9A758-AC
TIA
Danny D
My 2024 F350 thinks my tailgate is open all of the time, therefore when I back up, the rear parking sensors are disabled. The tailgate dash light stays on constantly. It was intermittent at first, but I’m not able to do anything to clear it.
I am not familiar with the setup to know if it’s a sensor or physical switch.
Any help or troubleshooting advice is greatly appreciated. I’ve tried searching YouTube but either I’ve chosen the wrong wording, or there’s no video covering the topic.
Thanks a lot!
Investors care about bottom line profit not so much where it comes from with the exception of diversification. There is no reason to believe making new more affordable vehicles would compromise profitability of other vehicles to the point that it's a net loss. But to answer your other question affordable doesn't mean cheap - these won't be the absolute cheapest vehicle but would still be in the lower tier of pricing. Think previous Focus not Nissan Versa. This, combined with lower costs (remember ce1 brings a completely different design and manufacturing process) should allow Ford to still turn a healthy profit as opposed to the previous situation where they were only good for CAFE compliance.
This also represents an opportunity for revenue growth. It's not going to displace higher profit sales - those sales are already going to Hyundai, Nissan and Toyota already.
What you see as corporate greed with automakers dropping small cars is the direct result of too stringent CAFE rules - the opposite of what was intended.
Tariffs are only there to ensure a level playing field. Trump offered to drop ours if they drop theirs. Why should we allow other countries to put our producers at a disadvantage with tariffs while we let them export here for free? And we've already seen commitments for moving production to the US in response.