I also think a lot of Tesla's appeal in the past has been that yes, they were EVs, but they were good looking EVs, and not a science experiment looking vehicle. The Cybertruck takes that and throws it out the window, and takes it to science project. Those have a shallow buyer pool once the "gotta have it" people buy them.
I was saying this years before the cyber truck was released, that it would fall flat for this very reason. With a novelty, shock value sort of vehicle, you really need to get that out the door as soon as possible. If Tesla had waited until the cyber truck was engineered and basically ready to go, and then revealed it 6 months before it went on sale, it would have performed considerably better than it has.
But people waited, and waited, and waited, and somewhere along the way, the novelty and shock wore off, and all consumers were left with was a hideous, overpriced, poorly built, underwhelming truck.
As someone with advertising and communications experience, it's simultaneously a brilliant, and idiotic move. On one hand, it's such an eye catching vehicle that it serves as a very effective billboard, everyone is looking at you as you drive by. On the other hand, there's so much political baggage and controversy with Elon and Tesla right now, so associating your business with the most infamous vehicle they make is certainly gonna polarize some people.
There does seem to be a little bit of a cult following with Bolt that reminds me of calls to resurrect EV1 decades ago. From my perspective the two cars don’t have much in common other than they represent extremes. EV1 was first modern EV of its kind and Bolt later became lowest-cost mass-produced practical EV manufactured by American company. Have wondered how much better Bolt would have sold if not for battery issues, and also slow charging. Obviously as mentioned before we don’t know true profitability since GM could have been subsidizing costs.
In any case I doubt GM wanted to lose as much marketing capital with loyal customers with Bolt as they did with EV1. Maybe Barra doesn’t want to be known for killing the Bolt. 😀
https://www.topspeed.com/why-gm-ev1-should-come-back/
Next quarter should be even lower sales, and one has to wonder how much lower Tesla can let CT go before doing something drastic like completely redesigning or eliminate altogether. An average of only 1,800 monthly is so damn low compared to original estimates of between 250,000 and 500,000 annually IIRC that it’s hard to visualize how manufacturing can remain profitable at such low numbers, even when sold at higher prices. Personally think Tesla should discontinue it but there is a lot of ego invested to admit such failure.😨