They tried for EX lol.

Crazy that the JL's sales were 240k when it debuted.  I'd imagine we'll see a spike whenever the new model comes out.   Good to see Bronco has been doing better, I see them everywhere now.  It'll be interesting to see if sales continue going up next year with such a big jump this year (plus elimination of a indirect internal competitor - Edge, will have evened out next year)   Either way, competition will make both better.

They didn't say "all new", they said "new"......I think it's just that more extreme GTD-R or whatever they're going to call it.

Just because we couldn't see the lights in the photo means it doesn't have lights?   The sketch above shows lights on the extreme corners.....could've been because of that?

At a time when all the SUV's from Ford needed a name that started with the letter "E"....

Ford Expedition Named To Honor U.S. Marine Corps   Here's How The Ford Escape Got Its Name

https://www.thedrive.com/news/ford-bronco-sales-are-threatening-the-jeep-wranglers-dominance-for-the-first-time

I gotta say, I was mildly surprised (and that might even be too strong a description) when I went to put my Husky winter floor liners in and when I went to the rear seat in my 2025 Maverick Lariat hybrid to put the rear liners in only to discover that there are no rear carpeted floor mats back there. Not really a big deal because in the 6 months of owning it, I never had anyone sit back there. Just went "Huh...." and thought, "Well, they saved me from having to take them out".....lol.

Both valid points RMC523 and Sherminator, Whats happened this year with other external forces on all domestic auto manufacturers is probably weighing heavily, the need to keep strong profits coming from ICE sales but also  with Ford, aluminum  land impending chip shortages to name a few….a lot of noise with the mainstream business.   CE1 offers a new BEV with a more economic build process and an  opportunity to show buyers something more affordable that isn’t too gigantic in statue or price. Maybe  this new pickup is the perfect counterpoint for Tesla Y and 3, something completely different that hits the mark with more North American buyers?

From today's Detroit News (paywall):   "Ford Motor Co.'s racing division will launch its highly anticipated 2026 season in January during the Detroit Auto Show, featuring a sneak peek at a new Ford Racing production road car and Red Bull's Formula 1 teams that are returning Ford to F1 after a 22-year hiatus.  Ford's Michigan Central Station will host the invite-only event on Jan. 15 that will be livestreamed on its website. The Detroit Auto Show at the Huntington Place conference center about two miles from the former train depot kicks off Jan. 14 with media and industry days and the Charity Preview followed by the consumer show running Jan. 17-25.   The event will feature race car drivers, employees, dealers, media team owners and fans with content stretching from NASCAR to Mustang endurance sports car racing and off-road teams. Additionally, there'll be more information on Ford's hypercar debut in 2027. The new Ford Racing road car also will demonstrate how the company is integrating innovations in racing to its products, the company said."