Henry Ford had a famous saying about mistakes: Seems like Ford did learn and it resulted in the genesis ce1.  Lets hope it is successful.

Hmm, that of course would require that owners plug it in. I do recall some interesting discussions about owners never plugging in their PHEVs. 😏

I think the biggest reason they are going EREV is to address concerns for towing and distance concerns people have. Hybrids in larger products are nothing more then power adders the vast majority of the time and don't have a significate improvement in MPG. Its about a 22% improvement around town with the Hybrid F-150 vs the most fuel efficient F-150 with the 2.7L (City primarily) but for how much more in price? I'm sure the difference in price would buy me gas for a couple of years with my commute.    If you drive less then 200 miles a day with a EREV, you should be able to use nothing but the battery for that. It would operate just like the EV lightning.    But also have no idea how well that would break down in saving gas or with CAFE either. 

...And OZ Supercar drivers.

Disagree strongly. The reason why Ford USA walked away from involvement in the first generation T6 Ranger was because they wanted a smaller lighter truck. That happened at the kick off meeting back in 2006 but Allan Mulally refuesed to even consider a replacement for the US Ranger, because he wanted Ford to offer existing products instead and just shut down  all the BOFs (Ranger, Explorer & Sport Trac) and just push Escape.     The Maverick is a great but unique vehicle in a sea of rather bland compact utilities, the moment all other brands start trying to copy it, Ford will change its tune and start calling it a commodity…..but until then it is a darling product just like Edge was when it first sold just below D3 Explorer’s price point.

Sedan same as coupe.  SUV same as Explorer.

Went by today - now $3.47 a gallon. 

Thanks for the info   

And for money invested the Lightning was well spent in getting a place holder in there against the BEV sSilverado    Interestingly, Ford first delayed and then canceled its ground up designed BEV replacement for the Lightning, I think the truth was it wasn’t all that different to the Chevrolet BEV Silverado that gets modest sales…   I just think that Ford and GM thought they could replicate Tesla’s success with BEVs but with big profitable vehicles, it was a Cha Ching moment from word go, they thought they were going to cash in big time while still selling their highly profitable full sized ICE trucks……both brands drank the Kool aid and didn’t see the warning signs

It's only a stopgap in terms of the vehicle architecture not being a ground up EV which made Ford's internal costs higher.   Ut certainly not from the owner's perspective.