silvrsvt Posted March 13, 2015 Share Posted March 13, 2015 LINK In February, Scott said 73 percent of 2015 F-150s were either Platinum, King Ranch or Lariat. Platinum and King Ranch have higher starting prices than every Lincoln nameplate except the Navigator. In contrast, those trims, which Ford refers to as “high series,” represented about 30 percent of 2014 F-150 sales. Granted, the new aluminum-bodied F-150 just launched, and early buyers load up on expensive options far more than those who wait for the trucks to start stacking up on dealership lots. Ford is still ramping up production, with the “Job 1” ceremony scheduled for tomorrow in Kansas City, which was the second of its two F-150 plants to retool. Dealers won’t have a normal supply of the truck for a couple more months. Ford also hasn’t started delivering the 2015 model to commercial and other fleet customers in large quantities. Those aren’t the type of buyers to splurge on the $1,695 chrome appearance package or fully appreciate the Platinum’s “unique genuine wood interior trim accents.” “We can’t leave behind or ignore the more value-oriented end of the market,” Scott said. “The people that have been in market the last few years have been more affluent and therefore more high series-minded.” For now, though, Ford is eagerly building all of the King Ranches and Platinums it can, and dealers have had no trouble finding customers to take them. And a vehicle that generates upwards of 90 percent of Ford’s automotive profits, according to a Morgan Stanley estimate, is hauling in even more gravy than usual. With sales like that, why is Lincoln relevent? :p Its interesting that people are willing to spend $50k+ on a pickup truck no problem 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted March 13, 2015 Share Posted March 13, 2015 With sales like that, why is Lincoln relevent? :p Its interesting that people are willing to spend $50k+ on a pickup truck no problem or $70K-$80K on a SUV. Quote Link to comment Share on other sites More sharing options...
aneekr Posted March 13, 2015 Share Posted March 13, 2015 With sales like that, why is Lincoln relevent? It isn't relevant, and probably never will be. 1 Quote Link to comment Share on other sites More sharing options...
Biker16 Posted March 13, 2015 Share Posted March 13, 2015 IIRC the 2005 advent of the Taurus/TaurusX was a massive re-do of the basic platform firewall, with a fundamental design change. Previously the engine/transmission had been carried as part of the front sub-frame with its suspension duties. This changed to direct mounts to the platform for engine/transmission, leaving the sub-frame to handle suspension/drive line, in an effort to lower NVH. I could be mistaken. they moved to TRA (Torque roll Axis) engine mounts, which are the standard engine mounting system for Ford's since the 1998 Fiesta. Quote Link to comment Share on other sites More sharing options...
Biker16 Posted March 13, 2015 Share Posted March 13, 2015 It isn't relevant, and probably never will be. that's a Shame because Ford Needs Lincoln now more than ever. the Global luxury segment is growing faster than any other segment. For ford to Cede that segment to the competition is a mistake. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted March 13, 2015 Share Posted March 13, 2015 (edited) that's a Shame because Ford Needs Lincoln now more than ever. the Global luxury segment is growing faster than any other segment. For ford to Cede that segment to the competition is a mistake. Luxury brands are seeing an increase but those brands span the premium and luxury segments, I think most of the growth being seen is in the premium area. Edited March 13, 2015 by jpd80 1 Quote Link to comment Share on other sites More sharing options...
ehaase Posted March 14, 2015 Share Posted March 14, 2015 Upscale Explorers, F-150's, and Super Duty's are Ford's luxury brand. I don't think Lincoln will ever thrive, despite all the fantasy Lincoln lineups some at other forums keeps dreaming up. 1 Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted March 14, 2015 Share Posted March 14, 2015 Upscale Explorers, F-150's, and Super Duty's are Ford's luxury brand. I don't think Lincoln will ever thrive, despite all the fantasy Lincoln lineups some at other forums keeps dreaming up. All depends on what you consider thriving....its not like Lincoln is throwing billons of dollars into products like Caddy with not much to show for it outside of magazine praise. I look at Lincoln as a rich chocolate frosting in Ford's profit lineup, with Ford being the chocolate cake underneath it. 1 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted March 14, 2015 Share Posted March 14, 2015 Pretty sure that most here can see what Ford is doing with F Series as well as Lincoln, it's all about getting your priorities right Trucks and Utilities are where the money is, not cars. 2 Quote Link to comment Share on other sites More sharing options...
F250 Posted March 14, 2015 Share Posted March 14, 2015 (edited) All depends on what you consider thriving....its not like Lincoln is throwing billons of dollars into products like Caddy with not much to show for it outside of magazine praise. I look at Lincoln as a rich chocolate frosting in Ford's profit lineup, with Ford being the chocolate cake underneath it. I look at Lincoln and Cadillac as pimpmobiles. edit: or hearses...and they'd better not haul my carcass to the field in either, just throw me in the back of my truck. Edited March 14, 2015 by F250 Quote Link to comment Share on other sites More sharing options...
ironhorse Posted March 14, 2015 Share Posted March 14, 2015 In my experience,everytime Ford introduces a "New" truck,the vast majority of the early sales are the loaded models. That is not unusual,and not indicitive of future sales. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted March 14, 2015 Share Posted March 14, 2015 In my experience,everytime Ford introduces a "New" truck,the vast majority of the early sales are the loaded models. That is not unusual,and not indicitive of future sales. Why does Ford do that, is it to get high series sales out there while plants are in slow and steady mode learning how to build the new models or is there some other reason? Sounds like Fleet customers are catered for once both plants are switched and production is back to full speed., when less costly models are passed through the plant more quickly , perhaps at lower cost to build? Quote Link to comment Share on other sites More sharing options...
jpd80 Posted March 14, 2015 Share Posted March 14, 2015 (edited) I look at Lincoln and Cadillac as pimpmobiles. edit: or hearses...and they'd better not haul my carcass to the field in either, just throw me in the back of my truck. How many current Lincolns would be long enough to take a coffin? Apart from maybe MKT or Navigator, I think they would have to stick you on a roof rack to get you to the cemetery... Mind you, a new Alloy Lincoln LT wouldn't be out of place next to a new Alloy Navigator... Edited March 14, 2015 by jpd80 Quote Link to comment Share on other sites More sharing options...
sullynd Posted March 14, 2015 Share Posted March 14, 2015 I saw an MkT hearse last week. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted March 14, 2015 Share Posted March 14, 2015 (edited) I saw an MkT hearse last week. That stands to reason because they sure as heck can't sell them to liveries...LOL Oh boy... Edited March 14, 2015 by jpd80 Quote Link to comment Share on other sites More sharing options...
sullynd Posted March 14, 2015 Share Posted March 14, 2015 I see a ton of MkTowncars. Quote Link to comment Share on other sites More sharing options...
MY93SHO Posted March 14, 2015 Share Posted March 14, 2015 How many current Lincolns would be long enough to take a coffin? Apart from maybe MKT or Navigator, I think they would have to stick you on a roof rack to get you to the cemetery... Mind you, a new Alloy Lincoln LT wouldn't be out of place next to a new Alloy Navigator... Nah, just cut the head and legs off. Fit right in the trunk. Quote Link to comment Share on other sites More sharing options...
Biker16 Posted March 15, 2015 Share Posted March 15, 2015 Luxury brands are seeing an increase but those brands span the premium and luxury segments, I think most of the growth being seen is in the premium area. what about the rest of the world that doesn't buy trucks? that is where the growth is coming from. ford hasn't been successful in selling "premium mainstream" models overseas. Upscale Explorers, F-150's, and Super Duty's are Ford's luxury brand. I don't think Lincoln will ever thrive, despite all the fantasy Lincoln lineups some at other forums keeps dreaming up. yes again, the growth is coming from regions that don't buy those products. Pretty sure that most here can see what Ford is doing with F Series as well as Lincoln, it's all about getting your priorities right Trucks and Utilities are where the money is, not cars. The money in the GLOBAL Auto industry is in the luxury segment not trucks. Quote Link to comment Share on other sites More sharing options...
atomcat68 Posted March 15, 2015 Share Posted March 15, 2015 Nah, just cut the head and legs off. Fit right in the trunk. Or put in one of those basket things like the Sport Trac and let the coffin hang over the tailgate for a classy funeral. 1 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted March 15, 2015 Share Posted March 15, 2015 Or put in one of those basket things like the Sport Trac and let the coffin hang over the tailgate for a classy Bro-style funeral. FTFY Quote Link to comment Share on other sites More sharing options...
F250 Posted March 15, 2015 Share Posted March 15, 2015 Or put in one of those basket things like the Sport Trac and let the coffin hang over the tailgate for a classy funeral. No need, my truck's bed is plenty long enough to close the tailgate. But Lincoln's Hearse is on the Ford Fleet site... http://www.fleet.ford.com/showroom/speciality-vehicle/lincoln-town-car-funeral/ Quote Link to comment Share on other sites More sharing options...
jpd80 Posted March 16, 2015 Share Posted March 16, 2015 No need, my truck's bed is plenty long enough to close the tailgate. But Lincoln's Hearse is on the Ford Fleet site... http://www.fleet.ford.com/showroom/speciality-vehicle/lincoln-town-car-funeral/ Like the Ambulances on Ford fleet, fitted out by approved third party. Makes me wonder how many Hearses and Town cars Lincoln actually sells. . Quote Link to comment Share on other sites More sharing options...
F250 Posted March 16, 2015 Share Posted March 16, 2015 Like the Ambulances on Ford fleet, fitted out by approved third party. Makes me wonder how many Hearses and Town cars Lincoln actually sells. . Does Audi, BMW or even Jaguar offer a Hearse prep package? Quote Link to comment Share on other sites More sharing options...
jasonj80 Posted March 16, 2015 Share Posted March 16, 2015 Does Audi, BMW or even Jaguar offer a Hearse prep package? I've seen a few 5 Series in Europe, but most are usually Jaguars and Benz. Only Audi's I've seen was an older A6. Quote Link to comment Share on other sites More sharing options...
atomcat68 Posted March 16, 2015 Share Posted March 16, 2015 I've seen a few 5 Series in Europe, but most are usually Jaguars and Benz. Only Audi's I've seen was an older A6. Holy crap! I'd rather be carried in a U Haul trailer. Quote Link to comment Share on other sites More sharing options...
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