Anthony Posted July 16, 2019 Share Posted July 16, 2019 Uhhhhh......this can't be real. EXCLUSIVE: Ford Bronco Pickup Coming to Battle Jeep Gladiator! (https://www.automobilemag.com) Quote Ford is planning to launch a pickup truck based on the 2021 Bronco SUV to compete with the just-minted Jeep Gladiator. The Ford Bronco pickup truck is scheduled for production in July 2024, according to AutoForecast Solutions, which indicates design and engineering began no more than a few months before the Jeep pickup launched. That launch date would be well within the lifecycle of the upcoming 2021 Bronco, a Ranger-based Jeep Wrangler competitor. 1 Quote Link to comment Share on other sites More sharing options...
RadicalX Posted July 16, 2019 Share Posted July 16, 2019 (edited) Great strategy! If it has a proper name, it would be even better. Edited July 16, 2019 by RadicalX Quote Link to comment Share on other sites More sharing options...
HotRunrGuy Posted July 16, 2019 Share Posted July 16, 2019 Heck, a year ago they couldn't even spell "mid-size" pickup. Now, 2 of them? HRG 1 Quote Link to comment Share on other sites More sharing options...
RadicalX Posted July 16, 2019 Share Posted July 16, 2019 (edited) 7 minutes ago, HotRunrGuy said: Heck, a year ago they couldn't even spell "mid-size" pickup. Now, 2 of them? HRG Why not? Each has its own niche. Ranger having conventional design of pickup, Bronco pickup having rustic style and pure offroad purpose. It is worth remembering that Ford is making a monobloc (P758) pickup too Edited July 16, 2019 by RadicalX 1 Quote Link to comment Share on other sites More sharing options...
NLPRacing Posted July 16, 2019 Share Posted July 16, 2019 (edited) Edited July 16, 2019 by NLPRacing Quote Link to comment Share on other sites More sharing options...
HotRunrGuy Posted July 16, 2019 Share Posted July 16, 2019 2 minutes ago, RadicalX said: Why not? Each has its own niche. Ranger having conventional design of pickup, Bronco pickup having rustic style and pure offroad purpose. It is worth remembering that Ford is making a monobloc (P758) pickup too Don't get me wrong, I'm all for it. Wonder if this impacts the possibility of a Ranger Raptor in the US? HRG Quote Link to comment Share on other sites More sharing options...
jasonj80 Posted July 16, 2019 Share Posted July 16, 2019 Someone in the glass house saw the ATPs on the Gladiator; Ford would have difficulty selling a $60K Ranger in the North American Market. They realize they will have no problems selling a $60K Bronco Pickup. 1 Quote Link to comment Share on other sites More sharing options...
HotRunrGuy Posted July 16, 2019 Share Posted July 16, 2019 12 minutes ago, jasonj80 said: Someone in the glass house saw the ATPs on the Gladiator; Ford would have difficulty selling a $60K Ranger in the North American Market. They realize they will have no problems selling a $60K Bronco Pickup. Remember the Sport Trac, the crew-cab Ranger? HRG 1 Quote Link to comment Share on other sites More sharing options...
twintornados Posted July 16, 2019 Share Posted July 16, 2019 (edited) Bronco Ranchero? Bronco Cargo? Bronco Sport Trac... Edited July 16, 2019 by twintornados Quote Link to comment Share on other sites More sharing options...
probowler Posted July 16, 2019 Share Posted July 16, 2019 Last week people literally said this doesn't exist. What is happening? Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted July 16, 2019 Share Posted July 16, 2019 1 hour ago, NLPRacing said: Could read into that as it being the smaller pickup based on the TC 1 Quote Link to comment Share on other sites More sharing options...
twintornados Posted July 16, 2019 Share Posted July 16, 2019 The driver front door looks awkwardly small.... Quote Link to comment Share on other sites More sharing options...
PREMiERdrum Posted July 16, 2019 Share Posted July 16, 2019 Quote The Ford Bronco pickup truck is scheduled for production in July 2024, This isn't greenlit yet, but it recently moved forward. 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted July 16, 2019 Share Posted July 16, 2019 Hahaha. A while back, I was posting it'd be interesting to have Bronco and Bronco "T" a truck variant. I guess they really want to slice the midsize pie with Ranger and potentially this. I think jason above had it right - they can push ATPs higher with something like this. Especially if theirs will basically be plopping a bed on the back of a Bronco. I actually don't mind the idea of calling is Bronco Sport Trac too. Quote Link to comment Share on other sites More sharing options...
NLPRacing Posted July 16, 2019 Share Posted July 16, 2019 1 hour ago, silvrsvt said: Could read into that as it being the smaller pickup based on the TC Now I'm thinking it'll be a Power Wheels or something like that... Quote Link to comment Share on other sites More sharing options...
NLPRacing Posted July 16, 2019 Share Posted July 16, 2019 22 minutes ago, rmc523 said: Hahaha. A while back, I was posting it'd be interesting to have Bronco and Bronco "T" a truck variant. I guess they really want to slice the midsize pie with Ranger and potentially this. I think jason above had it right - they can push ATPs higher with something like this. Especially if theirs will basically be plopping a bed on the back of a Bronco. I actually don't mind the idea of calling is Bronco Sport Trac too. I actually had this idea about the Bronco even before the current Ranger was even announced and a lot of people here thought it was dumb... Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted July 16, 2019 Share Posted July 16, 2019 It’s appears to be the small pickup under the Ranger Quote Link to comment Share on other sites More sharing options...
Anthony Posted July 16, 2019 Author Share Posted July 16, 2019 I think they are trolling with that video. I bet its freaking emojis "Coming soon to a keyboard near you" 2 Quote Link to comment Share on other sites More sharing options...
mackinaw Posted July 16, 2019 Share Posted July 16, 2019 Just listened to today's Autoline Daily. Forecast Solutions (an industry consulting firm) says that the Bronco pickup is scheduled for 2024. Quote Link to comment Share on other sites More sharing options...
Bob Rosadini Posted July 16, 2019 Share Posted July 16, 2019 Well talking to one of my kids the other day and mentioned I read somewhere Bronco was now going to be in dealers first quarter 2021. He then says-"oh same plant as Ranger?-makes sense as new Ranger due then too?" Well I guess maybe this does make sense. And as Jason pointed out earlier-look at ATP's of the Gladiator. Assuming a ton of commonality of Ranger -Bronco components, this really does sound like a good case for a Bronco based "Gladiator" fighter. Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted July 16, 2019 Share Posted July 16, 2019 43 minutes ago, Bob Rosadini said: Well talking to one of my kids the other day and mentioned I read somewhere Bronco was now going to be in dealers first quarter 2021. He then says-"oh same plant as Ranger?-makes sense as new Ranger due then too?" Well I guess maybe this does make sense. And as Jason pointed out earlier-look at ATP's of the Gladiator. Assuming a ton of commonality of Ranger -Bronco components, this really does sound like a good case for a Bronco based "Gladiator" fighter. If anything the new Ranger won't show up till a year or so after the Bronco Launches. 2 Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted July 16, 2019 Share Posted July 16, 2019 1 hour ago, PREMiERdrum said: This isn't greenlit yet, but it recently moved forward. At least Ford is being more nimble with getting newer product out the door-though I'd think it would show up sooner then 2024..unless they mean MY not CY. Quote Link to comment Share on other sites More sharing options...
jasonj80 Posted July 16, 2019 Share Posted July 16, 2019 A Pickup has been proposed for Unicode (Emoji) 13. Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted July 16, 2019 Share Posted July 16, 2019 We talked about this before. I equate this to the Escape/Maverick Bronco Scout where one can be a bit more extreme than the other with a bit more bold styling. Built on the same platform in the same plant, additional costs for a new top hot shouldn't be that high. Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted July 16, 2019 Share Posted July 16, 2019 (edited) 53 minutes ago, silvrsvt said: If anything the new Ranger won't show up till a year or so after the Bronco Launches. 2023 according to deeper insiders Remember, we were all told the Bronco would be here a year after Ranger. 8 months later and we still haven't even seen prototype spy shots. Edited July 16, 2019 by fuzzymoomoo Quote Link to comment Share on other sites More sharing options...
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