Ford Cancels 3-Row EVs, Delays Next Gen EV Pickup

[ExplorerDude]

Boom! There it is.
 

https://www.autonews.com/manufacturing/ford-cancels-3-row-evs-delays-next-gen-electric-pickup

Edited August 21, 2024 by ExplorerDude

[jcartwright99]

This seems to be the case of Ford chasing the tails of Wall Street to increase their stock price. Meanwhile, Wall Street is just going bananas on buzz words and shiny objects that sound cool.

 

Most everyone here understood it was going to be a phased migration to electric vehicles and hybrids were going to be the bridge. Yet Wall Street listened to the carnival barker Musk. GM and Ford took the bait. 
 

In my opinion, Toyota had the best strategy. Look at their lineup. I think they have a hybrid in every segment.

 

 

[Rick73]

Took them long enough.  That some manufacturers thought building BEVs as large as 9,000-pound Hummers was a good idea was absurd from onset.  They will probably now correct too far in opposite direction, but that’s part of the process to get it right.

[rmc523]

Crazy.....but I'm also sure this plan will change again in a few weeks, as is Ford's typical MO.

[DeluxeStang]

Not the worst idea. The Ford three row was an abomination on wheels according to those who saw it. Let's just hope Ford doesn't apply that horrific design approach to CE1. 

[rmc523]

6 minutes ago, DeluxeStang said:

Not the worst idea. The Ford three row was an abomination on wheels according to those who saw it. Let's just hope Ford doesn't apply that horrific design approach to CE1. 

 

I wish we could see it just to see how bizarre it was.

[DeluxeStang]

24 minutes ago, rmc523 said:

 

I wish we could see it just to see how bizarre it was.

It was described as being a mix of these two. The proportions of the kia with the roofline and areo nose of the rover. 

[akirby]

2 hours ago, rmc523 said:

Crazy.....but I'm also sure this plan will change again in a few weeks, as is Ford's typical MO.

I don’t think it will change much considering the skunkworks team has been working for 2 years so they’re far enough along to know what’s feasible.    As opposed to the previous plan which was shoot from the hip at a moving target while playing footsie with Rivian and VW and doing absolutely no due diligence.

[joseodiaga4]

55 minutes ago, rmc523 said:

 

I wish we could see it just to see how bizarre it was.

Agree I would love to see both models just to have an idea

[Sherminator98]

I wonder how this affects the Mach E-there was rumors of additional models coming out like a coupe type vehicle and other things. 

[ExplorerDude]

1 hour ago, rmc523 said:

 

I wish we could see it just to see how bizarre it was.

It was the ugliest Ford design in 50+ years! I’m so glad it has been shelved and canceled. I have no doubt it would have been a sales bomb if it did launch. And priced over $60,000 I believe it would have been an epic failure.

[ice-capades]

3 hours ago, jcartwright99 said:

This seems to be the case of Ford chasing the tails of Wall Street to increase their stock price. Meanwhile, Wall Street is just going bananas on buzz words and shiny objects that sound cool.

 

Most everyone here understood it was going to be a phased migration to electric vehicles and hybrids were going to be the bridge. Yet Wall Street listened to the carnival barker Musk. GM and Ford took the bait. 

 

I've worked in the business for close to 40 years now at the dealership level... managing new vehicle inventory and running the Dealer Principal's in-house advertising agency representing 3 Ford dealerships in addition to a Hyundai dealership, Dodge dealership, real estate development, Marriott hotel proposal, Arabian horses, corporate air charter and real estate interests in Nantucket, MA and New Orleans.

 

Not once did I ever consider investing in Ford. With 4,000,000,000 common shares outstanding, it'll take major changes and performance results for the shares to change to any degree.  

[Deanh]

1 minute ago, ice-capades said:

 

I've worked in the business for close to 40 years now at the dealership level... managing new vehicle inventory and running the Dealer Principal's in-house advertising agency representing 3 Ford dealerships in addition to a Hyundai dealership, Dodge dealership, real estate development, Marriott hotel proposal, Arabian horses, corporate air charter and real estate interests in Nantucket, MA and New Orleans.

 

Not once did I ever consider investing in Ford. With 4,000,000,000 common shares outstanding, it'll take major changes and performance results for the shares to change to any degree.  

i actually kick myself for NOT investing all of my 401k when the shares dipped below $1......if Id done that Id be able to afford a Superduty.....lol....

[Oac98]

52 minutes ago, akirby said:

I don’t think it will change much considering the skunkworks team has been working for 2 years so they’re far enough along to know what’s feasible.    As opposed to the previous plan which was shoot from the hip at a moving target while playing footsie with Rivian and VW and doing absolutely no due diligence.

I once again have to give you credit because you said awhile back you believe these products were gonna get canned and now they are!

[Deanh]

I recall getting razzed for implying I though Ford had made a huge mistake going all in on Electrics and that they should have slowed the transition through building more hybrids....EVs time will come I guess....that said theres some interesting alternatives being investigated....so will it?...and if it does what will its shelf life be if a superior alternative rears its head.  

[DeluxeStang]

19 minutes ago, ExplorerDude said:

It was the ugliest Ford design in 50+ years! I’m so glad it has been shelved and canceled. I have no doubt it would have been a sales bomb if it did launch. And priced over $60,000 I believe it would have been an epic failure.

When you guys said it was even worse looking than a Kia ev6, I knew there was no saving it. 

[Oac98]

9 hours ago, Deanh said:

I recall getting razzed for implying I though Ford had made a huge mistake going all in on Electrics and that they should have slowed the transition through building more hybrids....EVs time will come I guess....that said theres some interesting alternatives being investigated....so will it?...and if it does what will its shelf life be if a superior alternative rears its head.  

Yup and because of this strategy the Edge is gone and we’re getting a Chinese Nautilus. Totally unnecessary cancellation in my opinion. Anything ford says now I’m thinking in my mind well that can change! It shouldn’t have taken them so long to develop a three row EV. It’s all about cost I suppose. I seen the frame of the 3 row. It wasn’t revolutionary but it wasn’t as horrible as it looked under the tarp. Anyways, I hope the low cost strategy and their strategy going forward works.

Edited August 22, 2024 by Oac98

[Sherminator98]

So can we get confirmation that this was actually it or at least part of the design process?

https://www.carscoops.com/2023/02/mystery-ford-or-lincoln-sporty-model-spotted-at-dearborn-premises/

[akirby]

1 hour ago, Oac98 said:

I once again have to give you credit because you said awhile back you believe these products were gonna get canned and now they are!

Blind squirrels…… 😎

[akirby]

Well the whole point of the weird design was to make it more efficient and therefore cheaper.  If it was really going to be $60K then that’s just a royal cluster F@*+ all the way around.

[DeluxeStang]

24 minutes ago, Oac98 said:

Yup and because of this strategy the Edge is gone and we’re getting a Chinese Nautilus. Totally unnecessary cancellation in my opinion. Anything ford says now I’m thinking in my mind well that can change! It shouldn’t have taken them so long to develop a three row EV. It’s all about cost I suppose. I seen the frame of the 3 row. It was revolutionary but it wasn’t as horrible as it looked under the tarp. Anyways, I hope the low cost strategy and their strategy going forward works.

Apparently there's a photo somewhere out there of what the Ford three row frame looked like, but I can't find it. It just seemed pretty horrid if it was the "ugliest Ford design in 50 years" as ED claimed. 

[DeluxeStang]

6 minutes ago, akirby said:

Well the whole point of the weird design was to make it more efficient and therefore cheaper.  If it was really going to be $60K then that’s just a royal cluster F@*+ all the way around.

I remember when we were talking about how maybe the three row would start on the low 40s. But at 60, no-one would have touched it. 

[Oac98]

Just now, DeluxeStang said:

Apparently there's a photo somewhere out there of what the Ford three row frame looked like, but I can't find it. It just seemed pretty horrid if it was the "ugliest Ford design in 50 years" as ED claimed. 

It was posted in Oakville private Facebook group but it was taken down prior to the super duty announcement.  I seen it I wouldn’t go that far.

[Ares]

19 minutes ago, silvrsvt said:

So can we get confirmation that this was actually it or at least part of the design process?

https://www.carscoops.com/2023/02/mystery-ford-or-lincoln-sporty-model-spotted-at-dearborn-premises/

With that shape, I think the third row would have felt very uncomfortable..

[DeluxeStang]

Now BORG is claiming T3 might be canceled. His reasoning is it keeps getting delayed, and full-sized EV trucks aren't doing very well.